Ag equipment dealers’ forecast for 2025 sales remained in line with last month, according to Ag Equipment Intelligence’s latest Dealer Sentiments & Business Conditions report. 

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Dealers are calling for sales to be down 10% on average vs. last year. Deere dealers who took the survey are the least optimistic and expect sales to be down 23% year-over-year. That’s down from a forecast of negative 15% in December 2024. 

AGCO dealers expect sales to drop 16% year-over-year, in line with the previous month. Case IH dealers expect a 9% decline and New Holland dealers expect sales to be down 8%. 

Kubota and shortline-only dealers expect sales to be flat as of the latest survey. 

Looking at the OEMs’ outlook, John Deere forecasts North America large ag unit sales down 30% in 2025 while small ag unit sales are forecast down 10%. AGCO forecasts North America large ag sales down ~25% year-over-year, while small ag sales are forecast flat to down 5%.

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