Ask the Expert

Farm Equipment's Ask the Expert series is brought to you by Iron Solutions.


At Iron Solutions we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…


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Ask the Expert: 2013: A Paradigm Shift in the Ag Equipment Business

In 2013, the signs of a looming collapse were becoming clear. In Farm Equipment, Dr. Jim Weber had been writing a series titled “The Business of Selling.” An article from the series “Gathering Storm Clouds” was posted in July 2013. I am paraphrasing but, in the article, Dr. Weber talks about low return on sales, dealerships dependence on volume and market share payments. Because of the low returns, dealerships should have been failing in droves. But because of record high commodity prices, record low interest rates and record on-farm income, dealerships were able to spike margins with new and used wholegoods.
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Casey Seymour

Casey Seymour

Casey Seymour has spent his entire career in used equipment remarketing at 3 different dealership groups, currently serving as the remarketing manager for 21st Century Equipment. He also operates Moving Iron LLC, which includes meetings, a longer format podcast series and other opportunities for remarketing managers. He can be reached at casey.seymour@movingironllc.com

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