Articles by Casey Seymour

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Growing Bench Strength Part 3: Setting Up Your New Sales Rep for Success

By Casey Seymour posted on April 16, 2021

Unless the sales rep hired is a seasoned veteran and has covered that same area for years, they will not know the established customer base, the conquest accounts and what relationships need to be built or repaired.

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Growing Bench Strength Part 2: Cutting Out Bad Habits

By Casey Seymour posted on March 27, 2021 | Posted in Best Practices

Last month I started this series off by talking about where to find young talent. As discussed, there are several different places and ways to bring good, young talent from colleges and technical schools to the dealership.

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Growing Sales Bench Strength Part 1: Finding Young Talent

By Casey Seymour posted on March 7, 2021 | Posted in Best Practices, Department Management

The hardest part of any sales manager or sales lead’s job is dealing with salespeople. Typically, salespeople are hard to keep between the ditches.

Ask the Expert: Here’s to New Beginnings

By Casey Seymour posted on January 29, 2021 | Posted in Used Equipment Remarketing

If I have heard this joke once, I have heard it a thousand times. “The best thing about 2020 is that it over!” 2020 was a year filled with challenges — everything from a pandemic to someone paying you to take their oil, literally.

Ask the Expert: How the Washout Cycle Works with Key Reconditioning Points

By Casey Seymour posted on October 13, 2020 | Posted in Used Equipment Remarketing

It’s that time of year again, the fourth quarter of the year. Auctions, year-end tax buying and equipment upgrades for next year are in full swing.

Ask the Expert: The Purpose & Function of Centralized Wholegoods Management

By Casey Seymour posted on September 2, 2020 | Posted in Used Equipment Remarketing, Department Management

In my last 3 articles, I laid out the expectations for a used equipment remarketing manager: check your emotions at the door, find data and their subsequent level of importance, and understand your area of responsibility.

Pillar 1: Centralized Appraisal Process

Ask the Expert: Step Aside if Emotions are Tied to a Trade

By Casey Seymour posted on June 8, 2020 | Posted in Used Equipment Remarketing

In my last article, I wrote about the importance of using the used equipment/remarketing manager to understand the current market conditions and outside influencers. Below are the three functions of Pillar One, the Centralized Appraisal Process, that I find most important.

Pillar One: Centralized Appraisal Process

How to Gain a Deeper Understanding of Your Marketplace

By Casey Seymour posted on May 1, 2020

Casey Seymour discusses the first of three functions of a Centralized Appraisal Process: understanding the current state of the used equipment marketplace and the outside influencers that will effect it.

Ask the Expert: Benefits of a Centralized Trade Evaluation Process

Pilar 1: Just the Facts and Only the Fact — Centralized Appraisal Process

By Casey Seymour posted on April 17, 2020 | Posted in Used Equipment Remarketing

This is part 1 in a 5 part series on the 5 pillars of the sales department and how they support margin, turns and marketshare.

Ask the Expert: What Does the Farm Equipment Dealership of Tomorrow Look Like?

By Casey Seymour posted on March 31, 2020 | Posted in Used Equipment Remarketing

I talk about the future of the farm equipment business from time-to-time in my blogs and podcast. With automation and autonomy just around the corner, it’s hard not to!

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Farm Equipment

A Closer Look at Ritchie Impement’s Service Department

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John Deere Debuts Integrated ExactRate Fertilizer System

Brady Alley, product marketing rep with John Deere, breaks down Deere's new integrated fertilizer system solution for its 8RX tractors.

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Articles by Casey Seymour

Growing Bench Strength Part 3: Setting Up Your New Sales Rep for Success

Growing Bench Strength Part 2: Cutting Out Bad Habits

Growing Sales Bench Strength Part 1: Finding Young Talent

Ask the Expert: Here’s to New Beginnings

Ask the Expert: How the Washout Cycle Works with Key Reconditioning Points

Ask the Expert: The Purpose & Function of Centralized Wholegoods Management

Ask the Expert: Step Aside if Emotions are Tied to a Trade

How to Gain a Deeper Understanding of Your Marketplace

Ask the Expert: Benefits of a Centralized Trade Evaluation Process

Ask the Expert: What Does the Farm Equipment Dealership of Tomorrow Look Like?

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Farm Equipment Videos

John Deere Debuts Integrated ExactRate Fertilizer System

Yetter Farm Equipment

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