Farm Equipment

October/November 2012 cover

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October/November 2012

Volume: 50
Edition: 8

2013 Dealer Business Trends & Outlook

PLUS: 2012 Farm Progress Show Coverage, Planning a Dealer Auction, State-of-the-Art Building and more.

  • Table of Contents

    Table of Contents

    To The Point: A Good Year If ...

    From my experience in manufacturing, I always found it just as difficult, if not more so, coming out of a recession then it is going into it. From what farm equipment dealers tell me, the same is true when agriculture goes into or comes out of a significant weather event like this year's Midwest drought.
    Read More

    Dealer Business Trends & Outlook: Dealers Confident But Guarded About 2013

    It wasn't that long ago that the dealers we spoke with weren't feeling at all certain about their business prospects for the year ahead. Many of their customers who were most impacted by the 2012 drought were in a "bad mood" as they watched their crops wither in the field. Talking about buying new ag equipment wasn't high on their list of priorities.
    Read More

    Planning a Dealer Auction

    Moving used equipment and keeping inventory fresh is vital to the financial success of any dealership. However, it's no secret that doing so can be easier said than done. For Johnson Tractor the solution is a dealer-run auction at its Juda, Wis., location.
    Read More

    Is Agronomic Service the Next Frontier?

    When Darin Kennelly answered his office phone one afternoon this August, on the other end was a customer with a problem traditional ag equipment dealerships are increasingly being asked to solve.
    Read More

    State-of-the-Art Building Meets Top Notch Service

    The Birkey's Farm Store dealership in Henry, Ill., isn't just the company's latest acquisition; it's a brand new facility. Birkey's acquired the store formerly Read Bros. from Bob and Jerry Read in July. The new store opened in August and is Birkey's first acquisition since acquiring its Annawan, Ill., store in 2008. The dealer group has 12 stores in Illinois and one in Indiana.
    Read More
    Business of Selling

    Why Sales Compensation Based on Gross Margin?

    While previous articles is this series have addressed the two most prevalent types of sales personnel compensation — salary and cash difference — this column focuses on a system that is not used as frequently, yet should yield significantly greater results. It is a sales compensation system based on the equipment gross margin.
    Read More
  • Featured Articles

    Featured Articles

    Dealer Business Trends & Outlook: Dealers Confident But Guarded About 2013

    It wasn't that long ago that the dealers we spoke with weren't feeling at all certain about their business prospects for the year ahead. Many of their customers who were most impacted by the 2012 drought were in a "bad mood" as they watched their crops wither in the field. Talking about buying new ag equipment wasn't high on their list of priorities.
    Read More

    Planning a Dealer Auction

    Moving used equipment and keeping inventory fresh is vital to the financial success of any dealership. However, it's no secret that doing so can be easier said than done. For Johnson Tractor the solution is a dealer-run auction at its Juda, Wis., location.
    Read More

    To The Point: A Good Year If ...

    From my experience in manufacturing, I always found it just as difficult, if not more so, coming out of a recession then it is going into it. From what farm equipment dealers tell me, the same is true when agriculture goes into or comes out of a significant weather event like this year's Midwest drought.
    Read More

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