Brand marketing and reputation building used to be a combination of print advertising and word-of-mouth. Radio and TV advertising entered the mix along the way, but within the past decade or so, brand marketing has shifted dramatically from the tried-and-true, taking on a whole new form in the digital realm.
Mahindra USA, the number one selling tractor brand in the world based on volume, is now showcased at Tuck Executive Education as a case study on successfully implementing reverse innovation. Mahindra USA (MUSA) entered the U.S. tractor market in 1994 and proceeded to establish itself as a successful niche player using innovative marketing and sales strategies.
KIOTI Tractor of Wendell has experienced the same challenging economic times as other equipment manufacturers over the past few years. Instead of being fearful, however, of the ramifications that the recession could have on their company, they looked for ways to continue to build their brand and maintain sales.
Imagine entering a grocery store, turning down the milk aisle, and seeing more than 10 nonfat varieties staring back at you. Without a second of thought, you choose one brand over another, all because of that brand’s equity.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.