Art’s Way Manufacturing is excited to launch its new logo and branding initiative, positioning the company as a legacy-leaving, forward-thinking power player in equipment manufacturing. “We’re excited to elevate the Art’s Way brand and promote the impressive work our customers do every day to improve their operations,” Dave King, Art’s Way CEO.
New graphic design elements for Art’s Way involve a new logo, updated colors, tagline, clean fonts and sleek photography. New brand copy reinforces its dedication to smart, practical, hardworking equipment with straight-talk honesty and unwavering confidence. It demonstrates to prospects, customers, dealers, suppliers and team members who Art’s Way is, what it delivers, how it operates and why it matters. In short, it embodies the new Art’s Way tagline: How Work Gets Done.
This new look and messaging reflect the Art’s Way mission: “To deliver high-quality, market-responsive products and services which will exceed customer expectations and maximize shareholder value.” It also furthers the brand positioning statement: “Art’s Way works to build a legacy by manufacturing dependable, specialized equipment so independent-minded operators can do the hard work that leads to a sustainable, self-sufficient and profitable operation for generations to come.”
Art’s Way has been producing equipment operators have depended on since 1956. It has a reputation for well-built, reliable machines. The company manufactures equipment for harvesting sugar beets, as well as products for diversified forage and livestock operations that want more control and a more independent, integrated approach to their operations. Its product enhancements and ever-expanding product line, including two upcoming new product launches in 2021, are designed with rugged performance in mind.
“Arthur Luscombe — the founder of Art’s Way — didn’t want to compromise,” said King. “He wanted to offer innovative, intuitive, high-quality equipment that would help operators like him feed the entire world — and he wanted to do it his way. Art’s Way. That’s why we’re getting back to Art’s method of doing business. We’re not only updating the brand; we’re recommitting our efforts to better serve dealers and operators.”
Art’s Way also sells niche equipment and parts, and provides service through dealers. By focusing on specialized niche markets, Art’s Way is able to commit its resources to building the best equipment and providing the highest level of expertise and support to customers.
“We’re not the biggest. We’re not the flashiest. But that allows us to be the best,” said King. “Our engineers have the freedom to focus on every detail of our equipment. Our manufacturers can take pride in building machines operators can rely on time after time. Our support team has dexterity to respond quickly to customer needs in response to market changes. What more could you ask for in an equipment supplier?”