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Sage Wisdom from A Dealership Lifer

Ross Morgan, manager of special projects for H&R Agri-Power, shares how his nearly 60 years in the farm equipment dealership business have helped shape the Case IH dealership group’s success as it’s expanded.
By Mike Lessiter posted on March 6, 2020 | Posted in Best Practices
Ross Morgan, a farm equipment dealership lifer, is a face you’ll still see at many industry events, including dealer association meetings and the Dealership Minds Summits.
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Farm Equipment

  • Best of Dealership Minds: Parts & Service Absorption
  • Careers in Precision Ag
  • FEMA–EMDA History
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Farm Equipment Videos

1-on-1 with Bernard Krone at AGRITECHNICA 2025

1-on-1 with Bernard Krone at AGRITECHNICA 2025

Farm Equipment editors caught up with Bernard Krone, owner and visionary leader of Krone, for a conversation about the company’s new signature branding on special equipment and the latest ag industry trends. Krone also shines light on the significance of AGRITECHNICA and the benefits of hosting the mammoth event.

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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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