Items Tagged with 'intelligence driven marketing'

ARTICLES

Farm Equipment Partners with Jeff Bowman on ‘Ask the Expert’ Marketing Column

April 4, 2019 | Posted in Dealership Marketing

Farm Equipment is pleased to announce a new partnership with Jeff Bowman, the chief experience officer of Titan Machinery, a Case IH dealership with 89 U.S. stores and 20 European locations based in Fargo, N.D., to bring deliver farm equipment dealers regular content related to marketing.

How YouTube Fits in the Marketing Mix & Making It More Effective

Follow these guidelines to ensure your video marketing strategy attracts viewers — and Google — and provides your customers with the information they need.

By Mike Wiles posted on September 15, 2018 | Posted in Best Practices, Dealership Marketing

Follow these guidelines to ensure your video marketing strategy attracts viewers — and Google — and provides your customers with the information they need.

2018 Dealership Minds Summit Conference Speaker

Taking Your Marketing into Your Own Hands

Expert panel of dealers to discuss improving results for a fraction of the price

May 2, 2018 | Posted in Dealership Marketing

Backed by the theme “Intelligence Driven Marketing” the 2018 Dealership Minds Summit in Iowa City, July 24-25, welcomes three of the best minds in the business, Doug Vahrenberg, Owner of Vahrenberg Implement, Ben Garton, Chief Marketing Officer of Garton Tractor, and Lee Parish, Owner of Parish Tractor.

2018 Dealership Minds Summit Conference Speaker

Strategically Influencing Your Customers and Prospects

“Digital Innovator and Opportunist” Tim Whitley, President and Co-Founder of Team SI, scheduled to present his discussion on digital marketing and its effects on future technology at the 2018 Dealership Minds Summit

April 21, 2018 | Posted in Dealership Marketing

President and Co-founder of Team SI, Tim Whitley, set to discuss how to properly utilize mobile applications to increase client rosters and modernize the company’s brand in a highly interactive Digital Marketing session at the 2018 Dealership Minds Summit.

To The Point: Your Customer Wants You to Know...

By Mike Lessiter posted on April 7, 2018 | Posted in Best Practices, Department Management, Precision Ag Sales & Service

Last month, in preparation for a special report in June (stay tuned for one of our most fascinating projects ever), I sat a “green farmer” with a “red dealer” who’d not yet consummated a big-ticket deal. Here are 4 things a farmer wants a rival brand dealer to know about gaining his business.

To the Point

Your Customer Wants You to Know...

By Mike Lessiter posted on April 7, 2018 | Posted in Best Practices, Department Management, Precision Ag Sales & Service

Dealership Minds Summit Updates

Titan Machinery Chief Experience Officer Jeff Bowman to Present at the 2018 Dealership Minds Summit

The 2018 event to be built around the theme, "Intelligence Driven Marketing: Targeting – Automation – Analytics – Content."

February 14, 2018 | Posted in Dealership Marketing

The 2018 event to be built around the theme, "Intelligence Driven Marketing: Targeting – Automation – Analytics – Content."

To the Point

Take Charge Where Charge Can Be Taken

By Mike Lessiter posted on February 10, 2018 | Posted in Best Practices, Dealership Marketing

As much as the word “operations” identifies with numbers and benchmark ratios, there’s no way to isolate performance from people. This point was decidedly clear at the recently held Precision Farming Dealer Summit in Louisville, especially in dealer roundtable exchanges.

To the Point: Take Charge Where Charge Can Be Taken

By Mike Lessiter posted on February 10, 2018 | Posted in Best Practices, Dealership Marketing

The issue in your hands is a special themed edition on “Dealership Operations.” We hope you’ll find it a timely read in examining areas that you and your team can examine to improve your performance this year.

Special Announcement — Dealership Minds Summit Returns July 2018

January 10, 2018 | Posted in Dealer News, Dealership Marketing

After a record-setting success last summer in Omaha, the Dealership Minds Summit will be back in July 2018.

Farm Equipment Videos

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.

Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.