BROOKFIELD, Wis. — Farm Equipment is pleased to announce a new partnership with Jeff Bowman, the chief experience officer of Titan Machinery, a dealership group representing Case IH, Case Construction, and New Holland brands with over 100 locations in the U.S. and Europe and based in West Fargo, N.D. — to bring farm equipment dealers regular content related to marketing. “We’re excited to partner with Jeff on this new project,” says Kim Schmidt, executive editor of Farm Equipment. “Not only did Jeff present a keynote address at last summer’s Dealership Minds Summit — “Intelligence Driven Marketing”, but he was also instrumental in helping us plan the program. Our qualified dealer subscribers will learn a lot of actionable strategies through this new content program.”

Bowman will write a monthly “Ask the Expert: Marketing” guest blog for where dealers can regularly ask questions and get them answered in real time. In addition, he’ll be writing a column in each print issue of Farm Equipment, starting with the April-May edition. Dealers can submit their questions for Bowman at During the first quarter, "Ask the Expert: Marketing," is brought to you by the Western Equipment Dealers Assn.

With 20 years of experience as a leader in driving business technology, Bowman brings inside knowledge of how intelligence driven marketing can change the game for farm equipment dealerships. Prior to joining Titan, he spent 7 years at Caterpillar as the director of Customer eBusiness and Global eBusiness Manager, focused on defining and executing the company’s strategy to transform the digital customer experience. In just 3 years, he helped Cat double its digital impact to 25% of company revenues, including 5 times the growth in sales through online leads.

Related Content:
Ask the Expert: Your Dealership Website — 5 Big Things: Are You Getting Them Right?
Titan Machinery’s Tips for Owning Your Customers’ Experience
Own Customer Growth: ‘Nobody is Better Suited to Drive the Growth Agenda Than the Head of Marketing’