BROOKFIELD, Wis. — Farm Equipment is pleased to announce a new partnership with Casey Seymour, the remarketing manager for 21st Century Equipment, a 20-store John Deere dealership based in Scottsbluff, Neb., to bring farm equipment dealers regular content related to used equipment remarketing — and across multiple media.
“We’re excited to partner with Casey on this new project on the heels of this month’s very successful Dealership Minds Summit — Roadmap to Mastering Equipment Remarketing,” says Kim Schmidt, managing editor of Farm Equipment. “Not only did Casey present a keynote address at the Summit, but he was also instrumental in helping us plan the program. Many dealers we spoke with during the planning process told us Casey is the man when it comes to used equipment remarketing. Our qualified dealer subscribers will learn a lot of actionable stratagies through this new content program.”
Seymour is the host to Farm Equipment’s recently launched podcast series, “Farm Equipment Used Remarketing Roadmaps.” This twice a month podcast is an expert-to-expert “fireside chat” as Seymour and leading remarketing managers talk shop and compare notes. In each episode, he takes you “in the room” with some of the brightest minds in used equipment remarketing, as they ask questions of one another about what is, and what is not working. The first two episodes are now live.
Along with the podcast, Seymour is writing a monthly “Ask the Expert: Remarketing Used Equipment” guest blog for Farm-Equipment.com where dealers can regularly ask questions and get them answered in real time. And finally, he is writing a column in each print issue of Farm Equipment, starting with the September SOURCEBOOK edition.
Seymour has spent his entire career in used equipment remarketing at 3 different dealership groups, currently serving as the remarketing manager for 21st Century Equipment. He also operates Moving Iron LLC, which includes meetings, a longer format podcast series and other opportunities for remarketing managers. Iron Solutions is sponsoring this multi-pronged “Ask the Expert™” program to help the industry get its arms around this vital topic.