Items Tagged with 'remarketing'

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Ask the Expert: Can the Secondary Equipment Market Keep Up with the Rising Price of Equipment?

I was curious to see what the price increase has been for combines over the past 3 model changes. I looked through the business system, locating customers who have rolled combines every year, trying to see how pricing has evolved over the last decade. What I found was not all that shocking, but at the same time I have to wonder how long trading the volume of equipment with high used pricing can be sustained. This is not to say a 2018 combine and 2008 combine are the same. The amount of technology and overall improvements in the past 10 years are tremendously vast. So, this goes without saying, R&D cost will be recaptured but with this comes a challenge of its own. When a manufacturer has a price increase, it does affect the used market but not the entire price increase. In the the last 5 years, the rate of price increase recapture has been less than the previous 5 years.
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Ask the Expert: Can the Secondary Equipment Market Keep Up with the Rising Price of Equipment?

I was curious to see what the price increase has been for combines over the past 3 model changes. I looked through the business system, locating customers who have rolled combines every year, trying to see how pricing has evolved over the last decade. What I found was not all that shocking, but at the same time I have to wonder how long trading the volume of equipment with high used pricing can be sustained.
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PFD Summit: Reboot or Recycle? Strategies for Selling & Servicing Used Technology

2017 Precision Farming Dealer Summit — Roundtable Coverage
Much like with used iron, dealers need to be picky and “buy right” when it comes to selling and servicing used precision farming equipment. Among the top things to consider when it comes to taking in a piece of used precision technology are age and condition of the unit, who potential second customers are and how many of the same unit you have in inventory already.
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Ask the Expert: 2013: A Paradigm Shift in the Ag Equipment Business

In 2013, the signs of a looming collapse were becoming clear. In Farm Equipment, Dr. Jim Weber had been writing a series titled “The Business of Selling.” An article from the series “Gathering Storm Clouds” was posted in July 2013. I am paraphrasing but, in the article, Dr. Weber talks about low return on sales, dealerships dependence on volume and market share payments. Because of the low returns, dealerships should have been failing in droves. But because of record high commodity prices, record low interest rates and record on-farm income, dealerships were able to spike margins with new and used wholegoods.
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Ask the Expert: 2013: A Paradigm Shift in the Ag Equipment Business

In 2013, the signs of a looming collapse were becoming clear. In Farm Equipment, Dr. Jim Weber had been writing a series titled “The Business of Selling.” An article from the series “Gathering Storm Clouds” was posted in July 2013. I am paraphrasing but, in the article, Dr. Weber talks about low return on sales, dealerships dependence on volume and market share payments. Because of the low returns, dealerships should have been failing in droves. But because of record high commodity prices, record low interest rates and record on-farm income, dealerships were able to spike margins with new and used wholegoods.
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Dealer Operations Report

Stretching Your Reach With Digital Marketing Tools

Reps from 6 digital marketing platforms discuss how technology is improving how dealers market used equipment in a digital world.
Never have more tools been available to accurately value and sell used equipment while farmers’ online shopping habits continue to grow at a rapid pace. At the 2017 Dealership Minds Summit, five representatives of six marketing entities shared successful techniques that their clients are using to increase used inventory turns.
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Dealer Operations Report

Used Farm Equipment Digital Marketing Proven Practices / Expert Techniques

Representatives from Tractor House, Iron Solutions, Fastline, Iron Connect, Machinery Pete and Auction Time provide case study examples of how technology is helping market used equipment in a digital world.
Representatives from Tractor House, Iron Solutions, Fastline, Iron Connect, Machinery Pete and Auction Time provide case study examples of how technology is helping market used equipment in a digital world.
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