Case IH Dealer Network Series Update
<strong>Part 3</strong>: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.Read More