Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?

Over the last several years, precision technology has moved from being largely an aftermarket business to most equipment coming equipped with the technology from the factory. As that shift happened, dealers needed to shift how they monetized the precision side of their business.