Items Tagged with 'generation x'

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Marketing in Agriculture

Ready or not, Generation Z is making its debut at the dealership, factory and the farm. With the influx comes new approaches to branding, politics and advertising, all of which Osborn Barr’s Neil Caskey is determined to sort out. Recent UW-Madison graduate (Life Science Communications within the Ag School) Jordan Gaal finds himself on the fringe between Millennial and Gen Z, providing a unique perspective on what’s to be expected.
Ready or not, Generation Z is making its debut at the dealership, factory and the farm. With the influx comes new approaches to branding, politics and advertising, all of which Osborn Barr’s Neil Caskey is determined to sort out. Recent UW-Madison graduate (Life Science Communications within the Ag School) Jordan Gaal finds himself on the fringe between Millennial and Gen Z, providing a unique perspective on what’s to be expected.
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