Items Tagged with 'business management'

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How to Sell
How to Sell: Grain Bagging Equipment

Grain Bagging Keeps Farmers Moving

Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don’t want combines sitting still.
Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don’t want combines sitting still.
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huron 1
Dealer Profile

Focus on Parts & Service Provides Blueprint for Success

After 50 years, vision remains true to founder’s principles at Huron Tractor.
When Jack VanBussel opened Huron Tractor in 1961 in Exeter, Ontario, he didn’t plan to fail but he understood the importance of a backup plan. So, the original building was designed as an automobile service station. If his dream didn’t turn out the way he expected, VanBussel reasoned he could always pump gas.
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CRM
Special Report

Leading-Edge Industry Says CRM is Your MVP

A look at customer intelligence & CRM use in leading industries like auto retailing illustrates the opportunities ahead for progressive ag equipment dealers.
Farm Equipment set out on a first-ever project to highlight what’s coming tomorrow by sharing what’s possible today. To do so, the perspective of a dealer with first-hand daily knowledge of current state of affairs in operations behaviors and computer systems was needed. So instead of assigning this project to one of our staff reporters, Farm Equipment sent a dealer veteran to attend the 2014 Digital Dealer Conference. Held in Las Vegas last fall, the event is the leading conference for digital strategy marketing for auto dealers. He was likely the only farm equipment marketer in a crowd of automotive digital marketing and IT talent.
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