Takeaways
- Farm Equipment's annual report of North America's largest dealer groups offers a plethora of valuable information from which dealers and OEMs alike can benefit.
- Data compiled provides insight into dealer product lines, staff size, plans for growth and more.
This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with VitalEdge.
In compiling its annual report tracking North America’s largest dealer groups, the Farm Equipment editorial team uncovered an impressive collection of facts and figures. Originally published May 20, 2025, after several months of data collection and outreach by members of the Lessiter Media team, the report offers a comprehensive overview of the largest dealers in the country, with insightful findings.
Here is a quick overview of facts and figures.
Farm Equipment 100™
- In total, the list of the 100 largest dealers includes 2,012 ag stores
- The number of stores these dealers represent increased by 28 from the 2024 report.
- The Farm Equipment 100™ stores represent nearly one-third of all ag equipment store rooftops in North America.
- In total, the FE 100 dealers comprise an estimated $53.7 billion in annual revenues.
- These companies employ more than 58,300 people in their local, rural communities.
- The companies average 20.1 stores and 601 employees each.
- On average, these dealers carry 15 product lines.
- The 3 most pressing concerns for these FE 100 dealers were: interest rates, labor (recruitment and retention) and used equipment.
- A total of 46% planned to build new store locations in the next 12 months, and 66% reported plans to modernize/renovate store locations in the next 12 months.
- The highest concentrations of Farm Equipment 100™ dealerships are in Iowa and Kansas, followed by Texas, Missouri, Nebraska, Illinois and Indiana.
About the Farm Equipment 100™
In response to ongoing requests from both dealers and manufacturers about North American ag machinery demographics and the economic importance of the industry, the editors of Farm Equipment commissioned a new annual report in 2023 via the Farm Equipment 100™. Now in its third year, this compilation took a deep dive beyond the 14-year tradition of the Ag Equipment Intelligence Big Dealer report (a joint project with Machinery Advisors Consortium) to focus on the largest movers and shakers comprising the industry.
The following list arranges the North American dealer groups by the total number of their ag equipment stores (stand-alone construction and/or other machinery types were not included in the ag stores if a separate facility.) This data, excerpted from an appendix in the Big Dealer Report, details the stores, state/province, product lines, employees, executives, business system software and revenue range.



