Articles by Frank Lessiter

1903 Ford Runabout

When Henry Ford Didn’t Have the Bucks

Frank Lessiter wrote the book Centennial Farm: How Six Generations Farmed the Land in 1997. The following chapter discusses the Lessiter family connection to Henry Ford.
Frank Lessiter wrote the book Centennial Farm: How Six Generations Farmed the Land in 1997. The following chapter discusses the Lessiter family connection to Henry Ford.
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Conversations in Ag

33 Years Later: Lessons Learned Make Today’s Dealers Stronger

Former International Harvester (IH) executive/dealer Paul Wallem & Case IH North America vice president Scott Harris reflected on the IH and Case merger of 33 years ago and contrasted today’s ag cycle with the early 1980s during a sit-down at the Case IH Experience Center in Racine, Wis. The last time Wallem was in Racine 33 years ago, the ag economy was still reeling after a confluence of stacked-up woes precipitated by President Jimmy Carter’s Russian grain embargo, 22% interest rates, a 6-month IH labor strike and factory-pumping equipment inventories that took dealers 4 years to unload.
Former International Harvester (IH) executive/dealer Paul Wallem & Case IH North America vice president Scott Harris reflected on the IH and Case merger of 33 years ago and contrasted today’s ag cycle with the early 1980s during a sit-down at the Case IH Experience Center in Racine, Wis.
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Hi-Yo Silver – Awaaaayyyy!

Just as the Fourth of July weekend rolls around, the new Lone Ranger movie is making its debut in theatres across the country. And there's a special tie-in I want to share with you between the Lone Ranger and Lessiter Publications.
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Dealership Minds

Customer Trust: What It's All About

Defining success for a farm equipment dealership boils down to building customer trust and satisfaction, says Matt Poeltler. The vice president of marketing at Precision Equipment says developing these two key areas is essential in building effective value-added packages for customers, prospects and employees.
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