Articles by Frank Lessiter

Dealership Minds

Customer Trust: What It's All About

Defining success for a farm equipment dealership boils down to building customer trust and satisfaction, says Matt Poeltler. The vice president of marketing at Precision Equipment says developing these two key areas is essential in building effective value-added packages for customers, prospects and employees.
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Farm Equipment

2025 Dealership of the Year

  • Mazergroup - Large Operation
  • Lowe & Young - Small Operation 
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