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Mike Wiles

Mike Wiles

Mike Wiles is a contributing writer for Farm Equipment and Rural Lifestyle Dealer magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns EDMforsales.com, which develops websites for dealers and hosts asktractormike.com to educate new tractor customers.
Articles

ARTICLES

Dealer Operations Report

Stretching Your Reach With Digital Marketing Tools

Reps from 6 digital marketing platforms discuss how technology is improving how dealers market used equipment in a digital world.
By Mike Wiles posted on February 10, 2018 | Posted in Used Equipment Remarketing
Never have more tools been available to accurately value and sell used equipment while farmers’ online shopping habits continue to grow at a rapid pace. At the 2017 Dealership Minds Summit, five representatives of six marketing entities shared successful techniques that their clients are using to increase used inventory turns.
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Dealer Operations Report

Used Farm Equipment Digital Marketing Proven Practices / Expert Techniques

Representatives from Tractor House, Iron Solutions, Fastline, Iron Connect, Machinery Pete and Auction Time provide case study examples of how technology is helping market used equipment in a digital world.
By Mike Wiles posted on January 2, 2018 | Posted in Best Practices, Used Equipment Remarketing, Dealership Marketing
Representatives from Tractor House, Iron Solutions, Fastline, Iron Connect, Machinery Pete and Auction Time provide case study examples of how technology is helping market used equipment in a digital world.
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Are You Playing Football or Baseball With Your Trades?

Forrester Equipment & Butler Machinery share their approaches to bringing discipline into the valuation process for used machinery.
By Mike Wiles posted on October 14, 2017 | Posted in Used Equipment Remarketing
Every dealership has its own unique way of dealing with trades. Some are aggressively pursuing acquisition of used equipment, viewing it as a profit source, and dealing in high volumes. That tendency usually goes with being in a non-row-crop area with smaller equipment and less risk of making mistakes.
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Sponsored Content: Success in Shortline Machinery

5 Secrets to Being Named Most Valuable Player as a Rookie

Corner Equipment has achieved sales success through thinking outside the box and fostering relationships
By Mike Wiles posted on September 15, 2017 | Posted in Best Practices
Fans know that all major sports have a most valuable player award coveted by everyone in the game. It is extremely rare when a rookie wins that award, but this is what occurred when Corner Equipment, in East Carroll, Man., was named the recipient of Versatile’s 2016 “Sales Performance Leader — Canada” award after approximately 12 months of representing the product line.
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used equipment
Sponsored Content: Successful Equipment Remarketing Strategies

Thinking 'Small' Pays When It Comes to Moving Used Inventory

Small-store leaders within Farm Equipment’s Dealership of the Year Alumni Group share the actions they’re relying on to guide them through the choppy waters of reducing equipment backlogs.
By Dave Kanicki, Mike Lessiter, and Mike Wiles posted on August 25, 2017 | Posted in Best Practices, Used Equipment Remarketing
A dealer responding to Ag Equipment Intelligence’s November 2015 Dealer Sentiments survey summarized the industry’s current dilemma: “There was a lot of positive activity during the month, but a lot of people passed on making purchases when they saw what their used equipment was valued at. Used pricing is too soft to convert people to make new machine purchases.”
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