Articles by Jaime Elftman

Winter Service Programs

The Best of Dealer Winter Service Promotions

Creative approaches to winter service promotions help these dealers earn their customers’ business all year long.
Staying steadily busy during the off-season with billable work is a universal challenge for dealers. One way to manage it is through winter service programs, in which customers are encouraged to bring in their farm equipment for off-season maintenance and inspections. This gives dealers work through the winter and helps customers get ready for spring.

Winter Service Gallery6 Tips from Manufacturers

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Wider World of Business

Do You Have a Manager’s Mindset?

Katy Tynan explains that when an employee is promoted and makes the transition to a managerial position, there are a few common hurdles that can stall their progress. Becoming a manager requires a shift in mindset from a sole contributor to a leader and mentor to a team.
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