Articles by George Russell

George Russell
Technology for Profit

Using Technology to Connect & Collaborate

My last article was titled “Technology to Exceed Customer Expectations.” In it I cited 5 different real world examples that show how farm equipment dealers use technology to better serve their customers and to improve their dealership’s performance.
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George Russell
Technology for Profit

Technology to Exceed Customer Expectations

I love what I do. Every day I work with leading farm and construction equipment dealers all across the continent as they strive to get better. I continue to learn much from these progressive dealers who are constantly working to better serve a customer base with rapidly rising expectations.
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