Articles by George Russell

Technology for Profit

Building an Interconnected, Knowledge-Based Dealership

Whether we like it or not, change is here when we talk about business technology. In your dealership, the adoption and use of new technology is moving literally at the speed of sound. The products you sell and service are more technologically sophisticated, which means that the way you sell and service them must at least match that level of sophistication.
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George Russell
Technology for Profit

Smart Uses for Smart Phones in the Dealership

Most dealer-principals and their salespeople use cell phones to speed up their communications and for customer convenience. But, what about cell phones for others in the dealership such as the service techs and the parts people?
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George Russell
Planning for Profits

Dealership Training: Drive an Effective Process

Last month we emphasized that the pace of change in technology and business processes requires continuous upgrading of employee skills to remain competitive. This month, we expand on the topic of training and focus on how best to drive the effectiveness of your training process to maximize return on your investment (ROI).
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Planning for Profits

Dealership Training Part 2: Drive an Effective Process

Last month we emphasized that the pace of change in technology and business processes requires continuous upgrading of employee skills to remain competitive. This month, we expand on the topic of training and focus on how best to drive the effectiveness of your training process to maximize return on your investment (ROI).
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