Articles by George Russell

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People and Profits: Professional Development: How to Be a Better Coach: Part 2 of 2

Discover how active coaching can be a vehicle that drives performance and accountability in your dealership.
In Part 1 of this two-part article, we discussed the purpose of coaching, how effective coaching strengthens accountability and how asking “coaching questions” challenges people to own and expand their capacity.

Part 1Part 2
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George Russell -Eric Thompson.jpg

People and Profits: Professional Development: How to Be a Better Coach: Part 2 of 2

Discover how active coaching can be a vehicle that drives performance and accountability in your dealership.

In Part 1 of this two-part article, we discussed the purpose of coaching, how effective coaching strengthens accountability and how asking “coaching questions” challenges people to own and expand their capacity.


Read More
George Russell -Eric Thompson.jpg

People and Profits: Professional Development — How to Be a Better Coach: Part 1 of 2

Discover how active coaching can be a vehicle that drives performance and accountability in your dealership.
A coach’s job is to foster one-to-one relationships that challenge people to rise to higher levels of competence and responsibility. This article will discuss three key characteristics of an effective coach.
Read More
George Russell -Eric Thompson.jpg

People and Profits: Professional Development — How to Be a Better Coach: Part 1 of 2

Discover how active coaching can be a vehicle that drives performance and accountability in your dealership.
A coach’s job is to foster one-to-one relationships that challenge people to rise to higher levels of competence and responsibility. This article will discuss three key characteristics of an effective coach.

Part 1Part 2
Read More
George Russell
Technology For Profit

Monetizing ‘Dealership Wisdom’

What is the value of the knowledge, experience and analytical ability (or troubleshooting) that your dealership has developed in order to sell and support your customers? This ability, which has been developed over time and exists in the minds of you and your employees can rightfully be called dealership wisdom.


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Technology For Profit

Article Rewind: What We’ve Covered So Far

I began writing a regular column in 2009 under the banner “Planning for Profits,” which focused on ways progressive farm equipment dealers can improve their bottom lines. In early 2012, the editorial focus changed to “Technology for Profits” — that is how dealers can and should use technology profitably. This list responds to dealers who have asked for copies to previously published articles.


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George Russell

Technology For Profit: Article Rewind: What We’ve Covered So Far

I began writing a regular column in 2009 under the banner “Planning for Profits,” which focused on ways progressive farm equipment dealers can improve their bottom lines. In early 2012, the editorial focus changed to “Technology for Profits” — that is how dealers can and should use technology profitably. This list responds to dealers who have asked for copies to previously published articles.
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Farm Equipment

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