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Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

Articles

ARTICLES

Retail Strategies

Is Your Dealership e-Commerce Ready?

Two experts share their advice on retail strategies that will help prepare dealers for a move toward more online business activity.
By Kim Schmidt posted on January 27, 2021 | Posted in Best Practices
Retail best practices have moved beyond a clean, organized and inviting showroom. Consumers have been shopping online for over a decade now, and the COVID-19 pandemic pushed e-commerce to the forefront.
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Executive Q&A

Catching Up with Stacy Anthony

As AGCO dealership AgRevolution officially begins business, CEO Stacy Anthony shares his goals and expectations for the first year of business.
By Kim Schmidt posted on January 26, 2021 | Posted in Best Practices, Operations & Finance
In October 2020, AGCO announced it was acquiring the ag assets of Cat dealer Boyd Co. and establishing a new dealership — AgRevolution — to serve the ag community in Kentucky and southern Indiana.
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Kim Schmidt
To the Point

Building Your Bench

By Kim Schmidt posted on January 25, 2021 | Posted in Best Practices
If one of your department managers was promoted — or even left the dealership —  do you know who would replace them? Do you have employees who you’ve mentored and trained who are prepared to move into management roles?
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Special Report

How Dealers Can Use ROI to Sell More than Farm Equipment

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
By Kim Schmidt | Posted in Best Practices, Department Management, Dealership Marketing
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
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Kim Schmidt
To the Point

Lots of Positives, But Concerns Linger

By Kim Schmidt posted on December 11, 2020
Grain prices are up. Yields in many areas are above average. Ag credit conditions are up. And, dealers report early orders are up and they are seeing good demand for equipment. But there are still some concerns — challenges getting equipment from the OEMs and concerns over taxes, regulation and trade following the election.
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Kim Schmidt

Lots of Positives, But Concerns Linger

By Kim Schmidt posted on December 1, 2020 | Posted in Data & Forecasts
Grain prices are up. Yields in many areas are above average. Ag credit conditions are up. And, dealers report early orders are up and they are seeing good demand for equipment. But there are still some concerns — challenges getting equipment from the OEMs and concerns over taxes, regulation and trade following the election. Let’s look at some of the positives first.
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Kim Schmidt

A New Approach to Tech Recruitment?

By Kim Schmidt posted on October 12, 2020
Over the last few years when we’ve focused on workforce development — particularly recruiting and training technicians — as a fair amount of focus has been on getting to kids at a younger age or to kids that don’t live on the farm to expose them to the opportunities that exist in agriculture. What if we met those kids where they are already engaged — video games.
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Process & Consistency Keep Used Equipment Business Moving

Jim Wood, chief sales and operations officer, explains how Rocky Mountain’s dedication to its processes and documentation have helped control the 36-store dealership’s used equipment inventory.
By Kim Schmidt posted on October 8, 2020 | Posted in Best Practices, Used Equipment Remarketing
Through the second quarter of 2020, Rocky Mountain Equipment (RME), Canada’s largest Case IH dealership group, has reduced its used equipment inventory by C$40 million since the fourth quarter of 2019.
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Big Dealer Consolidation Continues in 2024

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In this episode of On the Record, brought to you by Weasler Engineering, we break down the key takeaways from Ag Equipment Intelligence's newly released 2024 Big Dealer Report. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, CNH Industrial reports a drop in ag sales, AGCO combine and application equipment sales are down year-over-year and a UK New Holland factory strike could impact North America.

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Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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