Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

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Inaugural Farm Equipment Hall of Fame Class of 2024: Ferenc (1932-2017) & Tom Rosztoczy, Stotz Equipment

Stotz Equipment, Avondale, Ariz. Primary Lines: John Deere, AerWay, Alamo, Art's Way, Bigham Brothers, Brandt, Darf, Demco, Domrie, Great Plains, Harvest Tec., H&S, Haybuster, J&M Manufacturing, Jay-Lor, JCB, Loftness, Kirby, KMW, Loaders, Krone, Kuhn/Kuhn Krause, Landoll/Brillon, Rhino, Wil-Rich, Wishek Locations: 25
The late Ferenc Rosztoczy never considered that his professional calling would come in farm equipment. His son, Tom Rosztoczy, president of Stotz Equipment, says his dad’s entrance to the ag space was one of many big life decisions made over the course of his life.
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Inaugural Farm Equipment Hall of Fame Class of 2024: Charlie Hoober, Hoober Inc.

Hoober Inc., Intercourse, Pa. Primary Lines: Case IH, Kubota, JCB, Kuhn Krause, Great Plains, Geringhoff, Kinze, Unverferth, Woods, Land Pride, J&M, MacDon, Meyer Manufacturing, Yetter, Soil-Max, Montag Locations: 12
“The first time I met Charlie Hoober, he said, ‘I’m Charlie Hoober from Intercourse, Pa. You won’t remember my name, but you’ll remember where I’m from,’” says Leo Johnson of Wisconsin’s Johnson Tractor. But over the years, Hoober made an impact on those he met beyond just the name of his town.
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Product Innovations

Higher Productivity Central to Latest Ag Innovations at Agritechnica

Record crowd visited international trade fair to see the latest ag equipment
Agritechnica drew a record crowd of 470,000 visitors from 140 countries to Hanover, Germany. The week-long show featured 2,812 exhibitors from 52 countries in 24 halls. The international show, which is usually held every 2 years, made its first return in 4 years after being canceled due to COVID-19.
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To The Point

Working Through the Slowdown

The talk for much of 2023 largely centered around an expected downturn and not if, but when. Ag Equipment Intelligence’s Dealer Sentiments & Business Conditions Update has continued to show dealer optimism in negative territory in every month of 2023.
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Guiding Our Way for 20 Years

Historic memo charted the course for Farm Equipment & is still used today as guiding principles for staff
Shortly after Lessiter Media acquired Farm Equipment from Cygnus Business Media in 2004, Editor/Publisher Mike Lessiter spent a day in Fort Atkinson, Wis., getting the “lay of the land” from Cygnus editors and sales staff.
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Compensation Plans

How to Use a Compensation Plan to Align the Sales Team with Dealership Goals

Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departments
No one compensation plan that is going to work for every dealership, but knowing what has worked at other dealerships can help identify what may be adaptable to your dealership. As market conditions change, it’s important to regularly assess your dealership’s sales compensation structure to ensure it is working for the business.
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2023 Executive Statements

On behalf of the editorial team, we’re pleased to bring you these Executive Statements from across the ag equipment industry — a special compilation you can turn to time and again as you evaluate your many choices in our vibrant agricultural equipment industry.
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