Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

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On the Record

CNH Dual Branding Changes

Ag Equipment Intelligence learned that CNH underwent a larger layoff round and reorganized leadership responsibility in key sales, dealer development and other positions now managing BOTH the New Holland and Case IH businesses interests for its dealer network.
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Farm Equipment Best of the Web
This Week

Farm Equipment's Best of the Web: May 22, 2026

This Week's Lineup:

  • Kentucky Farmer Saves Thousands Letting Robot Run the Planter
  • Winning the Battle… Losing the War: The Leadership Crisis Inside Modern Dealerships
  • Increasing Service Revenue in a Tight Market
  • Moving Iron: Why Used Equipment Prices Won’t Drop (Even When Times Are Tight)

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Farm Equipment Best of the Web
This Week

Farm Equipment's Best of the Web: May 15, 2026

This Week's Lineup:

  • Vermeer Celebrates National Teacher Appreciation Week
  • AI Spreads More Fake News
  • Addressing Mental Health at the Dealership
  • 'Field Ready' They Said ... Farm Auction Hurdles 
  • Farm Bots & AI: Keeping No-Till Operations on the Cutting Edge

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Farm Equipment

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