Mike Lessiter
Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.
Contact: mlessiter@lessitermedia.com
Contact: mlessiter@lessitermedia.com
ARTICLES
Winning Comp Plans that Align with Process, Deliver Results
These service department comp plans give the ROI that both employees & owners want from the business’ cash cow.
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Are Online Sales Coming of Age?
Four large farm equipment dealers shared the current state of their online sales & e-Commerce initiatives with Farm Equipment during an online focus group coordinated by MacKay & Company.
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Differences in Equipment Dealing – Brazil vs. the U.S.
Discussion with Brazilians identifies key differences vs. U.S. farm equipment dealers.
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Dealer Association Profile: Who is Kim Rominger?
Farm Equipment digs deep into high school files for the scoop on the new President/CEO of the North American Dealers Association (NAEDA)
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Stockpiling & Pulling Sales Forward: Will There be a Repeat From Diesel’s Tier 4 Days?
Rush to electric-powered equipment in California could bring buying behaviors not seen since the days Tier 4 engines.
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Top Articles
- Farm Equipment's Best of the Web: June 19, 2026
- Farm Equipment News IQ: June 2026 Quiz 2
- Making Strip-Till More Affordable, Big Dealer List Contracts
- Ziegler Ag Partners with Brilliant Harvest on AI-Powered Support Across the Dealership
- Kayla Cross Named Chief Operating Officer, Pioneer Equipment Dealers Association
Current Issue
Farm Equipment
Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers
2026 Update Shows Numerous Shifts Among North America’s Largest Dealer Groups
Know When to Hold ‘Em & When to Fold ‘Em
Grain Carts: A Bellwether for What's Next in the Implement Market
Must Read Free Eguides
Download these helpful knowledge building tools
- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
- What Your Salespeople Need: A Sales Skills Checklist
Farm Equipment Videos
Making Strip-Till More Affordable, Big Dealer List Contracts
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at Compeer Financial and PepsiCo’s pilot program to help lower the cost of strip-till equipment for farmers.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.