Articles by Dave Kanicki

From the Desk of Dave Kanicki

Update on Brand Loyalty

When we published the results of our first brand loyalty survey in 2011 (Brand Loyalty: Is It Dead?, Farm Equipment, January 2011) we said it would lay the groundwork for future surveys to monitor farmers attitudes about their preferences when it came to the equipment they were buying.
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From the Desk of Dave Kanicki

The Culture of the Business

If forecasts for 2013 net farm income and cash receipts are accurate, it looks as if the ag equipment business could see its first softening since 2009. In this business, that's a pretty good run of solid sales years for both dealers and manufacturers.
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Dealer Business Outlook & Trends 2014

In the face of volatile grain prices, uncertainty about depreciation rules, skepticism about a new farm bill and a lot of talk about farm equipment sales peaking, North American farm equipment dealers continue to see good potential for solid sales in 2014.
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From the Desk of Dave Kanicki

Will CNH Learn From IH's Mistakes?

If the new company formed by the merger of CNH Global and its parent company, Turin, Italy-based Fiat Industrial S.P.A., looks familiar to you old timers, it should. The major businesses of the new CNH Industrial farm equipment, construction equipment and trucks are nearly identical to that of International Harvester when it was the big dog of equipment and truck manufacturers.
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