Home / Topics / Content Areas / Industry News

Industry News
Industry News RSS Feed RSS

Special Report

How Dealers Deal with Ag's Business Cycles

By Dave Kanicki and Kim Schmidt posted on June 9, 2013 | Posted in Manufacturer News
With the exception of 2009 — a year that, in retrospect, wasn’t all that bad for sales of farm machinery — dealers have experienced 5 remarkable years of consistently strong unit sales. This has surprised many dealers, even the most optimistic ones. A Colorado dealer told Farm Equipment recently, “I’ve lived through two bad cycles (in the 1980s and ‘90s) so I’m really enjoying this one.”
Read More
Business of Selling

Nurturing Customer Share

By Dr. Jim Weber posted on June 9, 2013 | Posted in Precision Ag Sales & Service
Unprecedented commodity prices that have led to a sustained demand for agricultural equipment over the past 4 years have resulted in two types of regrettable sales techniques. First, because many end-users are flush with cash, many sales people in turn believe they can be successful by just sitting in the dealership and waiting for their next victim to waltz through the door. Unfortunately, this has proven true in many instances. This does not build lasting relationships and will not survive the next downturn, and neither will the sales personnel who engage in such selling techniques.
Read More

Dealer Network Territory Manager Acts as Wingman for Dealers

June 5, 2013
Daniel Kline, Trimble territory manager for the Daugherty Companies, explains his position within the dealer network. Kline considers himself the precision farming specialists' "wingman" because he is there to support and back up the work done by the specialists.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Farm Equipment Videos

View More
Top Directory Listings
A&I-Consumer-Large.png

A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter farm equipment since1930 01

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
View More