Manufacturer News

[Video] Deere Breaks New Ground with Precision Presence at the Consumer Electronics Show

Known as a proving ground and innovation showcase for consumer technology, the annual Consumer Electronics Show draws an international crowd seeking the latest in technological breakthroughs. John Deere established ag as a player at the the 2019 show and Joel Dawson, director, production and precision ag, explains the manufacturer's motivation and takeaways from the event.
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Ag Equipment Entrepreneurs

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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