Milwaukee, Wis. — The Assn. of Equipment Manufacturers (AEM) has elected Brett Davis, Brand Leader, New Holland North America of CNH Industrial LLC, to the AEM Ag Sector Board.

“We welcome Brett and want to publicly thank him and his company for supporting the Association and its goals,” said AEM President Dennis Slater. “AEM could not succeed and grow without the dedication of its volunteer leadership and active member participation. They help ensure AEM delivers quality results that continue to strengthen member companies and the industries they serve.”

AEM officers and directors come from an industry cross-section and work cooperatively on behalf of the entire membership. They provide strategic direction and guidance for Association initiatives that help members and the industry succeed in an ever-changing business environment. Key action areas include advocacy and public affairs, market information, exhibitions and events, and safety, regulatory and technical issues.

Brett Davis has recently been named Brand Leader, New Holland, North America, where he is responsible for overseeing the sales, marketing and support functions of New Holland products in North America. Davis has had a 23-year career with CNH Industrial in a variety of management roles, including stints in Latin America. Prior to his new role, he served as president of CNH Industrial Capital since 2015.