Items Tagged with 'CNH Industrial'

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Special Report

Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty

Though dealers surveyed in 2020 indicated the lowest rate of decrease in brand loyalty yet, many also saw farmers more willing to prioritize quality dealer service over staying loyal to a specific color.
In addition to canvasing growers, Farm Equipment editors reached out to several dealers to ask how they perceived brand loyalty to have changed in recent years.
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CNHI Reports 1Q20 Revenues Drop 15%; Ag Down 10%

CNH Industrial reported on May 6 that its consolidated revenues for the first quarter 2020 ended March 31 were $5.5 billion, down 15% vs. the first quarter 2019. The company reported a net loss of $54 million compared to net income of $264 million for the same period last year.
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RCI Acquires Ag-Bag from CNH Industrial

RCI has signed a definitive agreement to acquire the Ag-Bag product line from CNH Industrial America. Ag-Bag, based in St. Nazianz, Wis., is one of the largest manufacturers ag-bagging equipment for forages and other agricultural commodities.
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