Dealers on the Move

Dealership Minds

Establishing 'Long-Term' Market Value

When customers see a dealer as a source of information, the perceived value of the dealer increases. Customers want a great price on equipment, but they also want the knowledge to support and stand behind that equipment.
Read More
Dealership Minds

Demonstrating the Dealership's Support

While GPS and other precision technologies have made farming a lot easier, it’s also made farming a lot more difficult. It’s great when it’s working. But when it isn’t, it leads to a whole lot of frustration for the farmers that Darin Kennelly is trying to help.
Read More
Dealership Minds

An Aftermarket Business Running on All Cylinders

It may not be everyone’s dream job, but bring up numbers, spreadsheets, reports and benchmarks in a conversation and you’re squarely in Phil Fayhee’s wheelhouse. It’s well established that the real money in any farm equipment dealership is made in the aftermarket department, and Birkey’s is no different with a nearly 20% and 35% contribution margin in parts and service, respectively.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings