Dealers on the Move

Dealership Minds

Precision Equipment

When discussions started about Elder Implement being the subject of Farm Equipment’s 2012 “Dealership Minds” project, the dealer group was comprised of five John Deere locations scattered throughout eastern Iowa. It was a solid choice as a dynamic business with a story to tell about transforming itself into a major force among equipment dealerships in the Midwest.
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Dealership Minds

A Passion for Toys Brings Sales

While point-of-purchase items such as toys, tools and grease is part of Curt Moeller's department, he's given toy aisle responsibility to Betty Jo Kennedy, an employee at the Houghton location.
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Dealership Minds

Customer Trust: What It's All About

Defining success for a farm equipment dealership boils down to building customer trust and satisfaction, says Matt Poeltler. The vice president of marketing at Precision Equipment says developing these two key areas is essential in building effective value-added packages for customers, prospects and employees.
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Dealership Minds

Contributing as an AMS Specialist

Mediapolis, Iowa's location manager, Jeremy Marston, has played an important role in growing the size of Precision Equipment's RTK network. On his watch, the network has grown from two base stations to 15, with more coming in 2012.
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Dealership Minds

Tackling the 'Dealership Minds' Project

Michelle Becker is taking on new responsibilities as Precision Equipment continues on its growth path. The executive administrator is now project coordinator for the group and will oversee a variety of projects to assure they're accomplished on time, within budget and producing the expected results.
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