Niche Equipment Markets

Dealer Survey Reveals Winners & Losers Among Equipment OEMs

Bourgault dominated NAEDA’s annual survey of dealers; 1st-time analyses shows deeper look into metrics dealers value the most
The 2024 North American Equipment Dealer Assn. (NAEDA) 2024 Dealer-Manufacturer Relations Survey results are in and it shows again what dealers value most in their manufacturer relationships and expectations.
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Shortline Product Innovations

55 Shortline Innovations for 55 Years

A list of the most impactful shortline innovations in Farm Equipment magazine’s 55-year history
To mark Farm Equipment’s 55 year history in 2024, farmers, the farm equipment community and Lessiter Media staff took on a challenge of identifying the 55 greatest innovations from shortline manufacturers since 1969.
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Niche Equipment Markets

Closing the Cover Crop ROI Gap

Cover crop use is on the rise & dealers can help expand the acreage even more by helping growers see the nearer-term payback from using the right equipment
The most recent data from the USDA shows that U.S. cropland planted to cover crops increased 17% to nearly 18 million acres from 2017-22.
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Farm Equipment

Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers

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