Precision Ag Sales & Service

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Special Report

Defining Dealer-Customer Relationships of the Future with Dollars & Sense

Data-driven decision making and a ‘CFO mentality’ among next-generation farmers creates both opportunity and obstacles for dealerships.
Casual parts counter conversations or chewing the fat on a service visit have long been catalysts for capturing a customer’s business. Face-to-face interaction and the ability to “read” the purchasing interest or intentions of farmers are tools of the trade for savvy salespeople.
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2021 Precision Farming Dealer Summit

The Challenge of Change: Taking Advantage of Unexpected Precision Profit Potential

Arlin Sorensen, founder of HTS Ag, to open 6th Precision Farming Dealer Summit with an analysis of what the last year taught precision dealers and how to turn adversity into opportunity.
Change is going to be survival, says Arlin Sorensen, founder of HTS Ag, an independent precision farming dealership in Harlan, Iowa.
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Letting Math — Not Emotion — Drive Precision Purchasing Decisions

Creation of an ROI calculator, equipment optimization packages and a relationship-first approach to converting customer sales combine to put AgriVision Equipment’s precision business on an innovative path.
Emotion can heavily influence — for better or worse — the decision-making process for farm customers when considering the purchase of a new piece of equipment.
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