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U.S. Farm Equipment Dealership Marketing Expenditures Survey: 2018

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
By Alex Zank posted on August 30, 2018 | Posted in Data & Forecasts, Operations & Finance, Dealership Marketing
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
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Industry-Consolidation
Industry Consolidation Part 3

What’s Driving Consolidation Among Farm Equipment Dealers?

Farmer consolidation and growing capital requirements for dealers has contributed to the need for dealerships to expand and grow.
By Kim Schmidt posted on August 29, 2018 | Posted in Dealers on the Move, Operations & Finance, Dealer Succession
All aspects of the ag industry have been consolidating over the last several years, and it seems to have picked up recently. This is no different for farm equipment dealerships. Some of the consolidation is being led by the major equipment manufacturers, some of it is in response to farm consolidation (see “Farms Shrinking in Number, Growing in Size,” page 12), and still some is due to dealer owners exiting the industry.
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2018 Dealership of the Year: Reynolds Farm Equipment

Revisiting the Hard Times of the 1980s

July 13, 2018 | Posted in Operations & Finance, Dealer News
Owner Gary Reynolds and President Angela Hungate of Reynolds Farm Equipment (Farm Equipment’s 2018 Dealership of the Year) reflect on the challenges the dealership faced during the 1980’s agricultural crisis and the tenacity that got them through it.
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14th Annual Awards Program Recognizes Industry’s Top Dealers

Reynolds Farm Equipment and Greenland Equipment earned the industry’s top honors as Farm Equipment’s 2018 Dealership of the Year.
By Farm Equipment Staff Report posted on July 12, 2018 | Posted in Best Practices, Data & Forecasts, Operations & Finance
If the number of nominees for this year’s Dealership of the Year is any indication, dealers are beginning to recover from the ag economy downturn and feeling more confident about their businesses.
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‘What? So What? Now What?’ Identifying & Adapting to Trends in Your Market

Consultant David Parker encourages dealers to go through the exercise of identifying trends in their marketplace, how those trends are going to impact their business and how they need to respond.
By Kim Schmidt posted on July 10, 2018 | Posted in Best Practices, Operations & Finance, Department Management
There’s no doubt that the ag market is changing. Whether it’s growing use of equipment leases, farms consolidating, farmers retiring, “new” buyers turning to used equipment, or some other trend, every dealer is facing a different market than they have in years past.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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Farm Equipment Videos

2025 Dealer Hall of Fame: Raymond P. Koenig

2025 Dealer Hall of Fame: Raymond P. Koenig

During the 2025 Dealership Minds Summit, we honored the recipients of the Dealer Hall of Fame award. Among the award winners was the late Raymond P. Koenig of Koenig Equipment. To receive the award and speak on his uncle's behalf, Aaron Koenig, CEO of Koenig Equipment shares a few words.

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Top Directory Listings
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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