A personal connection with customers remains vital for mutual value. Check out these five considerations for building and maintaining brand and customer loyalty, brought to you by Ag Guard.
Monday, Jan. 29, 2024, Mike Hedge, president and CEO of Birkey’s Farm Stores, was given an official send off at the company’s flagship store in Bloomington, Ill.
Dealership transitions can be an intimidating process, but with advanced preparation, effective structure and proper generational considerations, it doesn’t have to be as daunting.
North American dealers reported strong financial results for 2022, according to the results of the 2023 Cost of Doing Business study from the North American Equipment Dealers Assn. (NAEDA).
Lessiter Media recently released its new Employment Recruitment Service to offer comprehensive multi-media resources to streamline the ag equipment community’s recruitment process, offering a direct link between dealers and manufacturers and a targeted, engaged, and qualified audience.
At the 2026 Farm Progress Show, Colin Rush, Vice President of Sales and Marketing with Bourgault Industries, details the Canadian manufacturer's newly announced partnership with CNH.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.