Data & Forecasts

December 2025 US unit sales

Large Ag Unit Sales Decline in December

North American large ag unit retail sales were down 16.8% year-over-year in December, marking the end of a tough year overall, with the decline led by 4WDs (-30.8%) and row-crop tractors (-18.0%). Small ag also remained soft. 


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[Podcast] Deputy Ag Secretary Backs Farmers in Right-to-Repair Debate

In this episode of On the Record, brought to you by Associated Equipment Distributors, USDA Deputy Secretary Stephen Vaden puts right-to-repair in the national spotlight.
In this episode of On the Record, brought to you by Associated Equipment Distributors, USDA Deputy Secretary Stephen Vaden puts right-to-repair in the national spotlight.
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On the Record

Deputy Ag Secretary Backs Farmers in Right-to-Repair Debate

In this episode of On the Record, brought to you by Associated Equipment Distributors, USDA Deputy Secretary Stephen Vaden puts right-to-repair in the national spotlight. In the Technology Corner, Noah Newman highlights the decisions HTS Ag’s Adam Gittins says he might make differently based on what he’s learned. Also in this episode, dealers report precision was a bright spot for 2025 business and OEMs share their outlook for how dealers can use technology to help their high value crop customers.
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On the Record

Horizon Ag Enters the U.S. Market

Horizon Agriculture Machinery is a UK-based manufacturer focused on overcoming the challenges associated with conservation agriculture practices like no-till, strip-till and targeted biological nutrition applications.

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On the Record

Autonomy & Robotics Take Center Stage

We saw a lot of great stuff here at the Precision Farming Dealer Summit this week, and right now here in the Technology Corner, I want to highlight some very interesting stuff that Professor John Fulton from the Ohio State covered during one of his keynote presentations, just about some of the top takeaways that he saw recently at Agritechnica.
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[Podcast] Technology Offers Opportunities While Equipment Sales Continue to Lag

In this episode of On the Record, brought to you by Associated Equipment Distributors, we bring you highlights from the Precision Farming Dealer Summit and National No-Tillage Conference. Representatives from CNH, AGCO and Kubota were on hand and shared their outlook for autonomy in the ag market.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we bring you highlights from the Precision Farming Dealer Summit and National No-Tillage Conference. Representatives from CNH, AGCO and Kubota were on hand and shared their outlook for autonomy in the ag market.
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