Data & Forecasts

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On the Record

Horizon Ag Enters the U.S. Market

Horizon Agriculture Machinery is a UK-based manufacturer focused on overcoming the challenges associated with conservation agriculture practices like no-till, strip-till and targeted biological nutrition applications.

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On the Record

Autonomy & Robotics Take Center Stage

We saw a lot of great stuff here at the Precision Farming Dealer Summit this week, and right now here in the Technology Corner, I want to highlight some very interesting stuff that Professor John Fulton from the Ohio State covered during one of his keynote presentations, just about some of the top takeaways that he saw recently at Agritechnica.
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On the Record

Best Bets for Increasing Sales

Each year dealers are asked to provide their unit sales projections for a number of product categories. Those projections are used to determine dealers’ best bets for improving sales in the year ahead.
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On the Record

2026 Wholegoods Outlook

The majority of dealers are forecasting 2026 new equipment revenue to be down to flat. However, the percentage calling for flat sales in 2026 grew compared to 2025 — 38% vs. 23.5% — which also translates to an improvement in the percentage expecting sales to improve in the year ahead.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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