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On the Record

[Technology Corner] 20/20 Hindsight: Precision Decisions I’d Rethink & Why

By Noah Newman posted on January 29, 2026 | Posted in Best Practices, Data & Forecasts
Dealers let their guard down and shared some big lessons learned at the Precision Farming Dealer Summit in St. Louis earlier this month. Adam Gittins, president of Harlan, Iowa-based HTS Ag, moderated a roundtable focusing on “Precision Decisions I’d Rethink and Why.” Gittins says everyone agreed that businesses often lose sight of their “bread and butter” and venture too far outside their wheelhouse.
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On the Record

Deputy Ag Secretary Backs Farmers in Right-to-Repair Debate

By Kim Schmidt posted on January 27, 2026 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Associated Equipment Distributors, USDA Deputy Secretary Stephen Vaden puts right-to-repair in the national spotlight. In the Technology Corner, Noah Newman highlights the decisions HTS Ag’s Adam Gittins says he might make differently based on what he’s learned. Also in this episode, dealers report precision was a bright spot for 2025 business and OEMs share their outlook for how dealers can use technology to help their high value crop customers.
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On the Record

Horizon Ag Enters the U.S. Market

By Kim Schmidt posted on January 14, 2026 | Posted in Data & Forecasts
Horizon Agriculture Machinery is a UK-based manufacturer focused on overcoming the challenges associated with conservation agriculture practices like no-till, strip-till and targeted biological nutrition applications.

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On the Record

Autonomy & Robotics Take Center Stage

By Noah Newman posted on January 13, 2026 | Posted in Data & Forecasts
We saw a lot of great stuff here at the Precision Farming Dealer Summit this week, and right now here in the Technology Corner, I want to highlight some very interesting stuff that Professor John Fulton from the Ohio State covered during one of his keynote presentations, just about some of the top takeaways that he saw recently at Agritechnica.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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