Precision sales and service provided a silver lining for many farm equipment dealerships during a challenging 2025, according to the latest Precision Farming Dealer Benchmark Study.

Over 49% of dealers surveyed reported an increase in total precision (sales and service) revenue in 2025, compared to only 27% who reported an increase the year before. Nearly 36% said their revenue was up 2-7%, while almost 13% said it was up 8% or more.

On the other side of the spectrum, about 26% of dealers reported a decline of at least 2% in total precision revenue in 2025, compared to 33% who reported a decline in 2024. Some 26% of dealers saw little or no change in their revenue in 2025.

Looking ahead to 2026, several dealers (42%) are optimistic that precision revenue will improve by at least 2-7%, but many (38%) are still hedging their bets with a forecast of little or no change. Almost 19% predict revenue will decline by at least 2-7%.

Digging deeper into the numbers, about 33% of dealers forecast new wholegoods equipment sales and service revenue will be up 2-7%, while about 21% expect it to drop at least 2% or more. About 44% forecast little or no change. The used wholegoods equipment outlook is slightly less optimistic, with almost 59% predicting little or no change and only 21% predicting an increase of 2-7%.

Almost 32% of dealers expect precision service revenue to increase 2-7%, while most (52%) forecast little or no change.

Almost half of the dealers surveyed forecast little or no change in parts revenue, while 36% are eyeing an increase of 2-7%.

Look for the complete report in the February issue of Precision Farming Dealer. 

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