Dealer News

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[Video] The Benefits of Learning from Peers & Networking

Jack Stankievech reflects on the current North American farm equipment industry’s challenges with excess inventory and tight cashflow, comparing it to past downturns. He values dealer networking groups and expresses gratitude for his life and career in rural Central Alberta. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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[Video] Learning the Business from an Early Age

Dealer Hall of Fame Inducee Jack Stankievech recalls growing up working in his family's farm equipment dealership in Alberta, doing odd jobs from a young age. After studying accounting in Calgary, he returned in 1977 when his father fell ill, taking over the business rather than letting it close. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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[Video] Jack Stankeivech Reflects on Opportunity to Pick Up Massey Ferguson

When White Farm Equipment collapsed in the mid-1980s, Jack Stankeivech seized the opportunity to become a Massey Ferguson dealer, growing the customer base tenfold. Stankeivech discusses expanding the dealership by adding Kubota, and taking on more responsibilities from his father. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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[Video] Tackling Challenges & Connecting with Customers

Ron Birkey discusses his approach to organizational problem-solving and customer relationship management. He describes using structured group processes to identify and prioritize company issues, implementing basic marketing principles focused on understanding customer needs. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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[Video] Learning to Work as a Team and Be 'Subordinate' to the Board

Ron Birkey discusses the evolution and challenges of a dealership business during the 1990s and beyond. He explains how Birkey's Farm Store worked to establish proper governance structures, with owners learning to understand subordination and different operational roles. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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[Video] Timing Is Everything with Acquisition Growth & Expansion

Birkey’s Farm Store grew from $56 million revenue in 1999 to $346 million by 2012, representing 600% growth. It expanded beyond their traditional contiguous dealer strategy when it acquired the Galesburg, Ill., store in 2002, requiring significant organizational changes and personal commitment from leadership. The 2026 Farm Equipment Dealer Hall of Fame video series is brought to you by Geringhoff.
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