Dealer News

Hutson Inc. Names Casey Seymour Senior Vice President of Asset Management

Tue, 28 Jul 2026 08:30:00 -0400

Moving Iron founder and longtime used equipment voice joins 27-store John Deere dealership group, effective August 1.

Farm Equipment News IQ: July 2026 Quiz 2 Answers

Tue, 28 Jul 2026 08:00:00 -0400

View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage.

Vibrant Credit Union Expands Equipment Lending with Manitou Group North America Partnership

Tue, 28 Jul 2026 00:00:00 -0400

Vibrant Credit Union has partnered with Manitou Group North America to offer consumer and small business equipment lending options—supporting the Manitou and GEHL brands and continuing to build a portfolio of leading equipment manufacturers across construction and agriculture.

Nominate a Dealer for Farm Equipment’s 2027 Dealership of the Year Award Program

Mon, 27 Jul 2026 08:01:00 -0400

Farm Equipment once again had a successful year with the Dealership of the Year program in 2026, and now it’s time to find 2027’s top dealers.

Oxbo ISOBUS Technology On Triple Mergers

Mon, 27 Jul 2026 00:00:00 -0400

With the introduction of its model year 2027 line of triple forage mergers, Oxbo is introducing a new standard feature - ISOBUS COMPATIBILITY.

Howard Kuhns, Owner of Kuhns Equipment, Passed Away

jupchurch@lesspub.com — Sat, 25 Jul 2026 00:00:00 -0400

Howard Kuhns, owner of Kuhns Equipment, passed away Thursday, July 23, 2026.

People Problems Are Profit Problems: Practical HR Strategies for Equipment Dealers [Webinar]

Thu, 23 Jul 2026 13:00:00 -0400

In this installment of the Dealership Forward webinar series, presented by Farm Equipment and NAEDA's Dealer Institute, learn practical HR strategies for equipment dealerships to improve hiring, retention, employee engagement, workplace culture and team performance.

Farm Equipment News IQ: July 2026 Quiz 2

Thu, 23 Jul 2026 00:00:00 -0400

How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage.

SATISFYD Launches Signal, Bringing Experience Intelligence to Equipment Dealers

Tue, 21 Jul 2026 11:52:26 -0400

New AI insights capability analyzes existing customer feedback in under 60 seconds — surfacing the risks, patterns, and revenue opportunities dealers need to act on.

[Video] eCommerce & Parts Strengthens Messick's Business

Tue, 21 Jul 2026 08:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss their nationwide parts department.

[Video] Messick's Improving Sales Training through Tech Mentorship

Mon, 20 Jul 2026 08:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, talk about the steep learning curve employees face upon hiring, and how hiring full-time trainers/mentors has helped equip salesmen to adequately serve the customers and cut back on that learning curve.

[Video] Building Community with Customers & Employees

Sun, 19 Jul 2026 08:00:00 -0400

Neil Messick, Co-Owner, and Brian Messick, President, discuss how they approach marketing, engaging the community and creating a family atmosphere.

[Video] Serving a Diverse Customer Base with Shortlines & Strong Parts Business

Sat, 18 Jul 2026 00:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss the variations in serving the ag, consumer and construction industries.

[Video] Management Structure & Business System Balances Growth

Fri, 17 Jul 2026 08:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how creating another layer of leadership to the management structure allowed for increased support to each dealership.

Dealership of the Year: Messick's

Thu, 16 Jul 2026 08:42:00 -0400

The 6-part 2026 Farm Equipment Dealership of the Year video series featuring Messick's is sponsored by the 2027 AED Summit. A lot has changed for Messick’s Equipment since brothers Merville and Marlin Messick opened the first store in 1952. At the time, it was an International Harvester dealership. Eventually the company began carrying New Holland and later Kubota as well as Krone and more than 200 other shortlines.

[Video] Messick's 3rd Generation Owners Bring Unique Skills to Business

Thu, 16 Jul 2026 00:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how the Messick’s dealership has grown over the past 75 years to now employ 350 people.

Sabanto and Leaps by Bayer Announce Oversubscribed Series B Financing

Tue, 14 Jul 2026 07:00:00 -0400

Sabanto, a leader in autonomous retrofit technology for agriculture, today announced an oversubscribed Series B funding led by Leaps by Bayer with participation by Sustainable Forward Capital, InnoVenture Iowa, Fulcrum Global Capital, DCVC, and Yara.

MAC Welcomes Industry Veteran, George Keen as Advisor

Tue, 14 Jul 2026 00:00:00 -0400

MAC is pleased to announce that George Keen has joined the organization as an Advisor.

Farm Equipment News IQ: July 2026 Quiz 1 Answers

Tue, 14 Jul 2026 00:00:00 -0400

View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage.

U.S. Crop Conditions Improve, But Dryness Concerns Grow in Nebraska and Dakotas

Mon, 13 Jul 2026 00:00:00 -0400

Corn and soybean rating edged higher in the latest Crop Progress report, but Baird Equity Research warns that hot, dry weather in key producing states could increase market volatility as crops enter critical development stages.

Farm Equipment News IQ: July 2026 Quiz 1

Thu, 09 Jul 2026 00:00:00 -0400

How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage.

Deere Settles RTR Lawsuit with FTC, States

Wed, 08 Jul 2026 00:00:00 -0400

The settlement represents the FTC’s “latest commitment to reducing the cost of living for Americans, including both farmers and downstream consumers of the products those farmers produce,” the agency said.

Ag Autonomy’s ‘State of the State’

Mon, 06 Jul 2026 00:00:00 -0400

Four distinct paths to autonomy are emerging, each one with different winners, timing & challenges

OEM Leaders Share Roadmap for Precision Growth

nnewman@lessitermedia.com — Mon, 06 Jul 2026 00:00:00 -0400

AGCO, CNH & Kubota leaders reveal insights on dealer development, key adoption trends & autonomy outlook

The Dos and Don'ts of Warranty Conversations

jupchurch@lesspub.com — Fri, 03 Jul 2026 09:00:00 -0400

Warranty conversations can strengthen customer trust—or damage it. Learn the communication habits that help set clear expectations, reduce frustration and lead to better outcomes.

Associated Equipment Distributors Names Eric Wareham Vice President of Policy

Wed, 01 Jul 2026 00:00:00 -0400

Associated Equipment Distributors (AED) is pleased to announce that Eric Wareham has joined the association as Vice President of Policy.

Order Taker to Sales Professional [Webinar]

Tue, 30 Jun 2026 12:00:00 -0400

Watch the first Dealership Forward webinar series session, presented by Farm Equipment and NAEDA's Dealer Institute. Learn proven sales strategies, CRM discipline, forecasting and territory management techniques from industry expert Art Ward.

Diamond Mowers Strengthens Dealer Support Through Demo Days And Champion Training Events

Thu, 25 Jun 2026 14:29:20 -0400

Diamond Mowers announced its annual Dealer Demo Days and Champion Training events, designed to provide hands-on learning opportunities for equipment dealers serving contractors, municipalities, forestry professionals, and land management crews.

Farm Equipment News IQ: June 2026 Quiz 2 Answers

Tue, 23 Jun 2026 00:00:00 -0400

View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by A&I Products.