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    <title>Dealer News</title>
    <description>News about what farm equipment dealers are up to.</description>
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    <item>
      <title>NAEDA Launches Iron Circle: Where Dealers Sharpen Each Other</title>
      <description>The North American Equipment Dealers Association has launched Iron Circle, an exclusive performance group for dealers who are no longer satisfied measuring themselves against average.</description>
      <content:encoded>
        <![CDATA[<p>The North American Equipment Dealers Association has launched Iron Circle, an exclusive performance group for dealers who are no longer satisfied measuring themselves against average.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25564</guid>
      <pubDate>Fri, 21 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25564-naeda-launches-iron-circle-where-dealers-sharpen-each-other</link>
    </item>
    <item>
      <title>Farm Equipment News IQ: August 2026 Quiz 2</title>
      <description>How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage.</description>
      <content:encoded>
        <![CDATA[How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! <strong><em>Farm Equipment News IQ</em></strong> is brought to you by <a href="https://kellytillage.com/us/shallow-tillage" rel="sponsored noopener noreferrer" target="_blank">Kelly Tillage</a>.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25562</guid>
      <pubDate>Thu, 20 Aug 2026 14:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25562-farm-equipment-news-iq-august-2026-quiz-2</link>
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    <item>
      <title>AED Hosts Ag Secretary Rollins for Policy Roundtable Discussion</title>
      <description>The focus of the conversation was on challenges facing farmers and ranchers, particularly the livestock industry, and policy solutions pursued by the Trump administration and Congress to provide certainty for the agriculture sector.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The focus of the conversation was on challenges facing farmers and ranchers, particularly the livestock industry, and policy solutions pursued by the Trump administration and Congress to provide certainty for the agriculture sector.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25567</guid>
      <pubDate>Wed, 19 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25567-aed-hosts-ag-secretary-rollins-for-policy-roundtable-discussion</link>
    </item>
    <item>
      <title>Safety Is Good Business: Protecting People, Performance, and Profit [Webinar]</title>
      <description>Join Jim Mangas, CEO and Founder of Revolutionary Safety Service, for a conversation about why safety should be integrated into everyday business decisions—not treated as a separate program.</description>
      <content:encoded>
        <![CDATA[Join Jim Mangas, CEO and Founder of Revolutionary Safety Service, for a conversation about why safety should be integrated into everyday business decisions—not treated as a separate program. 
]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25566</guid>
      <pubDate>Tue, 18 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25566-safety-is-good-business-protecting-people-performance-and-profit-webinar</link>
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    </item>
    <item>
      <title>Equipment Dealers Foundation Announces 2026 Scholarship Recipients</title>
      <description>The Equipment Dealers Foundation, the 501(c)(3) charitable affiliate of the North American Equipment Dealers Association (NAEDA), announced the recipients of its 2026 scholarship awards on August 17.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The Equipment Dealers Foundation, the 501(c)(3) charitable affiliate of the North American Equipment Dealers Association (NAEDA), announced the recipients of its 2026 scholarship awards on August 17.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25560</guid>
      <pubDate>Mon, 17 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25560-equipment-dealers-foundation-announces-2026-scholarship-recipients</link>
    </item>
    <item>
      <title>Former Chairman of Caresoft Global, Richard Christman, Passed Away</title>
      <description>Richard Christman, age 76, passed away suddenly but peacefully with his wife by his side on August 4, 2026, in Hinsdale, IL.</description>
      <content:encoded>
        <![CDATA[<p>Richard Christman, age 76, passed away suddenly but peacefully with his wife by his side on August 4, 2026, in Hinsdale, IL.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25558</guid>
      <pubDate>Mon, 17 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25558-former-chairman-of-caresoft-global-richard-christman-passed-away</link>
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    </item>
    <item>
      <title>AGCO Honors Kyle Hildebrand as 2025 North American Technician of the Year
</title>
      <description>Service Technician from AGCO dealership Ag West Ltd. in Neepawa, Manitoba, Canada, wins Technician of the Year after a three-day competition.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Service Technician from AGCO dealership Ag West Ltd. in Neepawa, Manitoba, Canada, wins Technician of the Year after a three-day competition.</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25553</guid>
      <pubDate>Wed, 12 Aug 2026 15:04:44 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25553-agco-honors-kyle-hildebrand-as-2025-north-american-technician-of-the-year</link>
    </item>
    <item>
      <title>2026 Farm Equipment Dealer Hall of Fame Ceremony</title>
      <description>Among the highlights of last week’s Dealership Minds Summit in Illinois was the annual Dealer Hall of Fame ceremony. Humorous, heart-felt and touching personal remarks from each of the recipients on their life’s calling as farm equipment dealers can be watched here.</description>
      <content:encoded>
        <![CDATA[<p>Among the highlights of last week’s Dealership Minds Summit in Illinois was the annual Dealer Hall of Fame ceremony. Humorous, heart-felt and touching personal remarks from each of the recipients on their life’s calling as farm equipment dealers can be watched here. </p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25550</guid>
      <pubDate>Tue, 11 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25550-2026-farm-equipment-dealer-hall-of-fame-ceremony</link>
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    </item>
    <item>
      <title>Farm Equipment News IQ: August 2026 Quiz 1 Answers</title>
      <description>View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage.</description>
      <content:encoded>
        <![CDATA[<p>View the correct answers to the latest Farm Equipment News IQ quiz. <strong><em>Farm Equipment News IQ</em></strong> is brought to you by <a href="https://kellytillage.com/us/shallow-tillage" rel="sponsored noopener noreferrer" target="_blank">Kelly Tillage</a>.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25532</guid>
      <pubDate>Tue, 11 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25532-farm-equipment-news-iq-august-2026-quiz-1-answers</link>
    </item>
    <item>
      <title>A Champion for Farm Safety: Remembering Dale Dobson</title>
      <description>The agricultural community recently lost one of its most passionate advocates for farm safety with the passing of Dale Dobson, longtime director of the Kentucky Department of Agriculture’s Farm Safety Program.</description>
      <content:encoded>
        <![CDATA[<p>The agricultural community recently lost one of its most passionate advocates for farm safety with the passing of Dale Dobson, longtime director of the Kentucky Department of Agriculture’s Farm Safety Program.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25548</guid>
      <pubDate>Mon, 10 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25548-a-champion-for-farm-safety-remembering-dale-dobson</link>
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    </item>
    <item>
      <title>2026 DSEDA Summer Conference Delivers Record Success in Destin</title>
      <description>The Deep Southern Equipment Dealers Association proudly welcomed 200 Dealer Member attendees, their families and Industry Partners from across North America to the beautiful Hilton Sandestin Beach Golf Resort &amp; Spa for the 2026 DSEDA Summer Conference, held July 12–14.</description>
      <content:encoded>
        <![CDATA[<p>The Deep Southern Equipment Dealers Association proudly welcomed 200 Dealer Member attendees, their families and Industry Partners from across North America to the beautiful Hilton Sandestin Beach Golf Resort & Spa for the 2026 DSEDA Summer Conference, held July 12–14.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25535</guid>
      <pubDate>Thu, 06 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25535-2026-dseda-summer-conference-delivers-record-success-in-destin</link>
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        <media:title type="plain">DSEDA Summer Conference.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Farm Equipment News IQ: August 2026 Quiz 1</title>
      <description>How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage.</description>
      <content:encoded>
        <![CDATA[How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! <strong><em>Farm Equipment News IQ</em></strong> is brought to you by <a href="https://kellytillage.com/us/shallow-tillage" rel="sponsored noopener noreferrer" target="_blank">Kelly Tillage</a>.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25530</guid>
      <pubDate>Thu, 06 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25530-farm-equipment-news-iq-august-2026-quiz-1</link>
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        <media:title type="plain">FE News IQ Logo.png</media:title>
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    </item>
    <item>
      <title>Top 10 Farm Equipment Industry Stories in July 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, July 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, July 2026.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25528</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25528-top-10-farm-equipment-industry-stories-in-july-2026</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/fe-top-10.webp?t=1746202826" type="image/png" medium="image" fileSize="140466">
        <media:title type="plain">fe-top-10.png</media:title>
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    </item>
    <item>
      <title>Hutson Inc. Names Casey Seymour Senior Vice President of Asset Management</title>
      <description>Moving Iron founder and longtime used equipment voice joins 27-store John Deere dealership group, effective August 1.</description>
      <content:encoded>
        <![CDATA[<p>Moving Iron founder and longtime used equipment voice joins 27-store John Deere dealership group, effective August 1.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25520</guid>
      <pubDate>Tue, 28 Jul 2026 08:30:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25520-hutson-inc-names-casey-seymour-senior-vice-president-of-asset-management</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/webarticles/2017/207-DMS_Conference_JL_0817.webp?t=1502976946" type="image/jpeg" medium="image" fileSize="404183">
        <media:title type="plain">Casey Seymour DMS</media:title>
      </media:content>
    </item>
    <item>
      <title>Farm Equipment News IQ: July 2026 Quiz 2 Answers</title>
      <description>View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage.</description>
      <content:encoded>
        <![CDATA[<p>View the correct answers to the latest Farm Equipment News IQ quiz. <strong><em>Farm Equipment News IQ</em></strong> is brought to you by <a href="https://kellytillage.com/us/shallow-tillage" rel="sponsored noopener noreferrer" target="_blank">Kelly Tillage</a>.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25508</guid>
      <pubDate>Tue, 28 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25508-farm-equipment-news-iq-july-2026-quiz-2-answers</link>
    </item>
    <item>
      <title>Vibrant Credit Union Expands Equipment Lending with Manitou Group North America Partnership</title>
      <description>Vibrant Credit Union has partnered with Manitou Group North America to offer consumer and small business equipment lending options—supporting the Manitou and GEHL brands and continuing to build a portfolio of leading equipment manufacturers across construction and agriculture.</description>
      <content:encoded>
        <![CDATA[<p>Vibrant Credit Union has partnered with Manitou&nbsp;Group&nbsp;North America to offer consumer and small business equipment lending options—supporting the Manitou and GEHL brands and continuing to build a portfolio of leading equipment manufacturers across construction and agriculture.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25522</guid>
      <pubDate>Tue, 28 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25522-vibrant-credit-union-expands-equipment-lending-with-manitou-group-north-america-partnership</link>
    </item>
    <item>
      <title>Nominate a Dealer for Farm Equipment’s 2027 Dealership of the Year Award Program</title>
      <description>Farm Equipment once again had a successful year with the Dealership of the Year program in 2026, and now it’s time to find 2027’s top dealers.</description>
      <content:encoded>
        <![CDATA[<em>Farm Equipment</em> once again had a successful year with the Dealership of the Year program in 2026, and now it’s time to find 2027’s top dealers.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/13071</guid>
      <pubDate>Mon, 27 Jul 2026 08:01:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/13071-nominate-a-dealer-for-farm-equipments-2027-dealership-of-the-year-award-program</link>
    </item>
    <item>
      <title>Oxbo ISOBUS Technology On Triple Mergers </title>
      <description>With the introduction of its model year 2027 line of triple forage mergers, Oxbo is introducing a new standard feature - ISOBUS COMPATIBILITY.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">With the introduction of its model year 2027 line of triple forage mergers, Oxbo is introducing a new standard feature - ISOBUS COMPATIBILITY.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25519</guid>
      <pubDate>Mon, 27 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25519-oxbo-isobus-technology-on-triple-mergers</link>
    </item>
    <item>
      <title>Howard Kuhns, Owner of Kuhns Equipment, Passed Away</title>
      <author>jupchurch@lesspub.com</author>
      <description>Howard Kuhns, owner of Kuhns Equipment, passed away Thursday, July 23, 2026.</description>
      <content:encoded>
        <![CDATA[<p>Howard Kuhns, owner of Kuhns Equipment, passed away Thursday, July 23, 2026.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25513</guid>
      <pubDate>Sat, 25 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25513-howard-kuhns-owner-of-kuhns-equipment-passed-away</link>
    </item>
    <item>
      <title>People Problems Are Profit Problems: Practical HR Strategies for Equipment Dealers [Webinar]</title>
      <description>In this installment of the Dealership Forward webinar series, presented by Farm Equipment and NAEDA's Dealer Institute, learn practical HR strategies for equipment dealerships to improve hiring, retention, employee engagement, workplace culture and team performance.</description>
      <content:encoded>
        <![CDATA[In this installment of the Dealership Forward webinar series, presented by Farm Equipment and NAEDA's Dealer Institute, learn practical HR strategies for equipment dealerships to improve hiring, retention, employee engagement, workplace culture and team performance.
<p data-start="149" data-end="165" data-is-last-node data-is-only-node></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25496</guid>
      <pubDate>Thu, 23 Jul 2026 13:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25496-people-problems-are-profit-problems-practical-hr-strategies-for-equipment-dealers-webinar</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/webinar/2022/NAEDA.webp?t=1662060784" type="image/png" medium="image" fileSize="85776">
      </media:content>
    </item>
    <item>
      <title>Farm Equipment News IQ: July 2026 Quiz 2</title>
      <description>How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage.</description>
      <content:encoded>
        <![CDATA[How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! <strong><em>Farm Equipment News IQ</em></strong> is brought to you by <a href="https://kellytillage.com/us/shallow-tillage" rel="sponsored noopener noreferrer" target="_blank">Kelly Tillage</a>.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25507</guid>
      <pubDate>Thu, 23 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25507-farm-equipment-news-iq-july-2026-quiz-2</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/logos/FE-News-IQ-Logo.webp?t=1729716001" type="image/png" medium="image" fileSize="12725">
        <media:title type="plain">FE News IQ Logo.png</media:title>
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    <item>
      <title>SATISFYD Launches Signal, Bringing Experience Intelligence to Equipment Dealers</title>
      <description>New AI insights capability analyzes existing customer feedback in under 60 seconds — surfacing the risks, patterns, and revenue opportunities dealers need to act on.</description>
      <content:encoded>
        <![CDATA[<p>New AI insights capability analyzes existing customer feedback in under 60 seconds — surfacing the risks, patterns, and revenue opportunities dealers need to act on.</p><br>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25504</guid>
      <pubDate>Tue, 21 Jul 2026 11:52:26 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25504-satisfyd-launches-signal-bringing-experience-intelligence-to-equipment-dealers</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/logos/SATISFYD_2026-DMS_Partner-Sponsor-Logos.webp?t=1781558497" type="image/png" medium="image" fileSize="11341">
        <media:title type="plain">SATISFYD_2026 DMS_Partner Sponsor Logos.png</media:title>
      </media:content>
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    <item>
      <title>[Video] eCommerce &amp; Parts Strengthens Messick's Business</title>
      <description>Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss their nationwide parts department.</description>
      <content:encoded>
        <![CDATA[Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss their nationwide parts department.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25495</guid>
      <pubDate>Tue, 21 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25495-video-ecommerce-and-parts-strengthens-messicks-business</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/DOY/2026/6-eCommerce--Parts-Strengthens-Messicks-Business.webp?t=1784645623" type="image/png" medium="image" fileSize="852486">
        <media:title type="plain">6-eCommerce-&amp;-Parts-Strengthens-Messick's-Business.png</media:title>
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    </item>
    <item>
      <title>[Video] Messick's Improving Sales Training through Tech Mentorship</title>
      <description>Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, talk about the steep learning curve employees face upon hiring, and how hiring full-time trainers/mentors has helped equip salesmen to adequately serve the customers and cut back on that learning curve.</description>
      <content:encoded>
        <![CDATA[  Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, talk about the steep learning curve employees face upon hiring, and how hiring full-time trainers/mentors has helped equip salesmen to adequately serve the customers and cut back on that learning curve.
]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25494</guid>
      <pubDate>Mon, 20 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25494-video-messicks-improving-sales-training-through-tech-mentorship</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/DOY/2026/5-Messicks-Improving-Sales-Training-through-Tech-Mentorship.webp?t=1784554947" type="image/png" medium="image" fileSize="826643">
        <media:title type="plain">5-Messick's-Improving-Sales-Training-through-Tech-Mentorship.png</media:title>
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    </item>
    <item>
      <title>[Video] Building Community with Customers &amp; Employees</title>
      <description>Neil Messick, Co-Owner, and Brian Messick, President, discuss how they approach marketing, engaging the community and creating a family atmosphere.</description>
      <content:encoded>
        <![CDATA[ Neil Messick, Co-Owner, and Brian Messick, President, discuss how they approach marketing, engaging the community and creating a family atmosphere.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25493</guid>
      <pubDate>Sun, 19 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25493-video-building-community-with-customers-and-employees</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/DOY/2026/4-Building-Community-with-Customers--Employees.webp?t=1784553576" type="image/png" medium="image" fileSize="487886">
        <media:title type="plain">4-Building-Community-with-Customers-&amp;-Employees.png</media:title>
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      <title>[Video] Serving a Diverse Customer Base with Shortlines &amp; Strong Parts Business</title>
      <description>Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss the variations in serving the ag, consumer and construction industries.</description>
      <content:encoded>
        <![CDATA[Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss the variations in serving the ag, consumer and construction industries.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25492</guid>
      <pubDate>Sat, 18 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25492-video-serving-a-diverse-customer-base-with-shortlines-and-strong-parts-business</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/DOY/2026/3-Serving-a-Diverse-Customer-Base-with-Shortlines--Strong-Parts-Business.webp?t=1784553576" type="image/png" medium="image" fileSize="725986">
        <media:title type="plain">3-Serving-a-Diverse-Customer-Base-with-Shortlines-&amp;-Strong-Parts-Business.png</media:title>
      </media:content>
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      <title>[Video] Management Structure &amp; Business System Balances Growth</title>
      <description>Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how creating another layer of leadership to the management structure allowed for increased support to each dealership.</description>
      <content:encoded>
        <![CDATA[Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how creating another layer of leadership to the management structure allowed for increased support to each dealership.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25491</guid>
      <pubDate>Fri, 17 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25491-video-management-structure-and-business-system-balances-growth</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/DOY/2026/2-Management-Structure--Business-System-Balances-Growth.webp?t=1784553576" type="image/png" medium="image" fileSize="773712">
        <media:title type="plain">2-Management-Structure-&amp;-Business-System-Balances-Growth.png</media:title>
      </media:content>
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      <title>Dealership of the Year: Messick's</title>
      <description>The 6-part 2026 Farm Equipment Dealership of the Year video series featuring Messick's is sponsored by the 2027 AED Summit. A lot has changed for Messick’s Equipment since brothers Merville and Marlin Messick opened the first store in 1952. At the time, it was an International Harvester dealership. Eventually the company began carrying New Holland and later Kubota as well as Krone and more than 200 other shortlines.</description>
      <content:encoded>
        <![CDATA[The 6-part 2026 <em>Farm Equipment</em> Dealership of the Year video series featuring Messick's is sponsored by the <a href="http://www.aedsummit.com/" rel="noopener noreferrer noopener noreferrer" target="_blank"><strong>2027 AED Summit</strong></a><strong>. </strong>A lot has changed for Messick’s Equipment since brothers Merville and Marlin Messick opened the first store in 1952. At the time, it was an International Harvester dealership. Eventually the company began carrying New Holland and later Kubota as well as Krone and more than 200 other shortlines.&nbsp;]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25483</guid>
      <pubDate>Thu, 16 Jul 2026 08:42:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25483-dealership-of-the-year-messicks</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/issues/2026/JulyAugust/DOY-Messicks_FE_0726_1.webp?t=1785376577" type="image/jpeg" medium="image" fileSize="261641">
        <media:title type="plain">DOY-Messicks_FE_0726_1.jpg</media:title>
        <media:description type="plain">Members of the Messick family include (L-R) Bob, Bryan, Scott, Neil, Lucas, Ken and Kevin. The family has run the dealership for 3 generations since Merville and Marlin Messick opened the first store in 1952. Messick’s Equipment</media:description>
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      <title>[Video] Messick's 3rd Generation Owners Bring Unique Skills to Business</title>
      <description>Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how the Messick’s dealership has grown over the past 75 years to now employ 350 people.</description>
      <content:encoded>
        <![CDATA[Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how the Messick’s dealership has grown over the past 75 years to now employ 350 people.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25484</guid>
      <pubDate>Thu, 16 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25484-video-messicks-3rd-generation-owners-bring-unique-skills-to-business</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/DOY/2026/1-Messicks-3rd-Generation-Owners-Bring-Unique-Skills-to-Business.webp?t=1784553577" type="image/png" medium="image" fileSize="902064">
        <media:title type="plain">1-Messick's-3rd-Generation-Owners-Bring-Unique-Skills-to-Business.png</media:title>
      </media:content>
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      <title>Sabanto and Leaps by Bayer Announce Oversubscribed Series B Financing</title>
      <description>Sabanto, a leader in autonomous retrofit technology for agriculture, today announced an oversubscribed Series B funding led by Leaps by Bayer with participation by Sustainable Forward Capital, InnoVenture Iowa, Fulcrum Global Capital, DCVC, and Yara.</description>
      <content:encoded>
        <![CDATA[<p>Sabanto, a leader in autonomous retrofit technology for &nbsp;agriculture, today announced an oversubscribed Series B funding led by Leaps by Bayer with participation by Sustainable Forward Capital, InnoVenture Iowa, Fulcrum Global Capital, &nbsp;DCVC, and Yara.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25488</guid>
      <pubDate>Tue, 14 Jul 2026 07:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25488-sabanto-and-leaps-by-bayer-announce-oversubscribed-series-b-financing</link>
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