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Frank Lessiter

Farm Equipment Chairman Frank Lessiter Completes New Book on History of No-Tillage

From Maverick to Mainstream: A History of No-Till Farming is a beautiful full-color, hardbound book including over 400+ pages, 650 photos and another 125 visuals.
October 18, 2018
Frank Lessiter, founder of Lessiter Media, the publisher of Farm Equipment, has just completed From Maverick to Mainstream: A History of No-Till Farming. It serves as a lasting reminder of how innovations, and their determined personal champions like those profiled in the book, can make a difference — through grit, learning and sharing, and the encouragement and support of others.
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Steve Sukup
How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Sukup Mfg.’s Steve Sukup

In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs" (sponsored by Osmundson Manufacturing), Editor Mike Lessiter is joined by Steve Sukup, CFO and co-owner of Sukup Mfg. while visiting their operation in tiny Sheffield, Iowa.
October 9, 2018 | Posted in Product Innovations & Introductions, Manufacturer News
In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs" (sponsored by Osmundson Manufacturing), Editor Mike Lessiter is joined by Steve Sukup, CFO and co-owner of Sukup Mfg. while visiting their operation in tiny Sheffield, Iowa.
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Martin
How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Martin Industries' Steve Martin

In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs", Editor Mike Lessiter sits with Steve Martin of Kentucky-based planting attachments manufacturer Martin Industries.
August 20, 2018 | Posted in Product Innovations & Introductions, Manufacturer News
In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs", Editor Mike Lessiter sits with Steve Martin of Kentucky-based planting attachments manufacturer Martin Industries.
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Frank_Lessiter-Roger_Murdock
Conversations in Ag

How Tillage & Planting Have Changed

Roger Murdock of Ingersoll Tillage Group and No-Till Farmer founding editor Frank Lessiter discuss changes in agriculture over their careers, including equipment, farm sizes and tillage practices. With Murdock’s career taking him across the globe and Lessiter’s to farms in every state in the U.S., they compared notes on what’s happening here in North America and overseas.
June 9, 2018 | Posted in Best Practices
Roger Murdock of Ingersoll Tillage Group and No-Till Farmer founding editor Frank Lessiter discuss changes in agriculture over their careers, including equipment, farm sizes and tillage practices. With Murdock’s career taking him across the globe and Lessiter’s to farms in every state in the U.S., they compared notes on what’s happening here in North America and overseas.
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DuoLift
How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Duo Lift Mfg. and the Hellbusch Boys

In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by Ingersoll Tillage, Editor Mike Lessiter met up with the three Hellbusch gents down south to talk about their business’ origins and how they established their business as a name in fertilizer and trailer equipment.
May 15, 2018 | Posted in Product Innovations & Introductions, Manufacturer News
In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by Ingersoll Tillage, Editor Mike Lessiter met up with the three Hellbusch gents down south to talk about their business’ origins and how they established their business as a name in fertilizer and trailer equipment.
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Lessiter

To The Point: Make Room for Creative Destruction

By Mike Lessiter posted on July 15, 2017 | Posted in Best Practices, Manufacturer & Dealer Issues, Manufacturer News
Reflecting on the Dealership of the Year Alumni Group, and the manufacturer rankings, it’s clear that best in industry achievements don’t happen by accident. Rather, they get into the conversation of “best” through a refusal to be mediocre, or “good enough to get by.” One can argue a company can’t get there unless it first engages in honest self-reflection, with a well-polished mirror.
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Lessiter
From the Desk of Mike Lessiter

Make Room for Creative Destruction

By Mike Lessiter posted on July 3, 2017 | Posted in Best Practices, Manufacturer & Dealer Issues, Manufacturer News
Reflecting on the Dealership of the Year Alumni Group, and the manufacturer rankings, it’s clear that best in industry achievements don’t happen by accident. Rather, they get into the conversation of “best” through a refusal to be mediocre, or “good enough to get by.” One can argue a company can’t get there unless it first engages in honest self-reflection, with a well-polished mirror.
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Lessiter

And Now for the Good News…

You’ve seen the stats — dissatisfied customers will tell 8-10 people all about their pain, while positive experiences are shared only with 2-3 others.
By Mike Lessiter posted on October 17, 2016
OK, as a bonus for enduring my rant, I promised you a good customer service story. Gonna give credit where it’s due.
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Lessiter
From the Desk of Mike Lessiter

Showing Off the ‘People’ Side of the Farm Equipment Business

By Mike Lessiter posted on August 1, 2016 | Posted in Best Practices
With Lessiter Media’s 35th anniversary celebration next week (we’re taking our staff and their spouses out for an overnight stay in the city), our team has been working on some special things here to commemorate the milestone. They’ve been chronicling memories, philosophies and visions from that tough start-up by my parents (Frank and Pam) in 1981, and how they got through that daunting first decade during a horrendous ag economy.
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Precision Specialist Comes to the Rescue on First Day of Planting

Precision Specialist Comes to the Rescue on First Day of Planting

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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