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Charlie Glass 2017

The Equipment Demonstration Pays Dividends

By Charlie Glass posted on August 23, 2017 | Posted in Best Practices, Product Innovations & Introductions
When your product is unique, expensive and unknown, there is only one way to promote it and that is by demonstrating it in the field to actual customers. I began to travel my first territory in 1970 and the principal instruction I received was that I needed to sell our flagship product, a 15-foot cutter, which my predecessor had failed to sell.
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Lessiter

And Now for the Good News…

You’ve seen the stats — dissatisfied customers will tell 8-10 people all about their pain, while positive experiences are shared only with 2-3 others.
By Mike Lessiter posted on October 17, 2016
OK, as a bonus for enduring my rant, I promised you a good customer service story. Gonna give credit where it’s due.
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What Caught Your Attention in 2016?

Read these summaries of the ‘most-viewed’ content via Farm Equipment’s Digital Media offering — over the first 8 months of the year.
By Farm Equipment Staff posted on October 15, 2016 | Posted in Dealers on the Move, Best Practices, Manufacturer News
As editors, it’s our job to know, and deliver on, the news, topics and ideas that are most relevant to the farm equipment industry. Unlike years past, the prevalence of analytics in today’s world allows us to take a first-hand look at the information-consumption habits of our audience.
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Lessiter
To the Point

The Death of Service Expectations

By Mike Lessiter posted on October 10, 2016
I can carp with the best of ‘em when it comes to lousy customer service. For most of my life, I’ve believed I’m entitled (yes, I used that word) to a decent experience when handing over a buck in exchange for a product or service. And when I don’t get it, man, do I see red. Just ask my wife.
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Lessiter
To the Point

A Dose of Perspective

By Mike Lessiter posted on September 5, 2016
Perspective often comes when and where you don’t expect it, including faraway lands. Our staff returned recently from our 3rd Annual National Strip-Tillage Conference in Bloomington, Ill., which drew a crowd of 351 from 22 states and 4 countries. Among the international attendees were two farm managers who traveled from Thailand to learn how to leap-frog their operation forward (farm practices in Thailand, they say, lag the U.S. by 50 years). The pair found us via Facebook, and reached out ahead of time so we could help them arrange on-farm visits ahead of the conference.
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Lessiter

To The Point: A Dose of Perspective

By Mike Lessiter posted on September 5, 2016
Perspective often comes when and where you don’t expect it, including faraway lands. Our staff returned recently from our 3rd Annual National Strip-Tillage Conference in Bloomington, Ill., which drew a crowd of 351 from 22 states and 4 countries. Among the international attendees were two farm managers who traveled from Thailand to learn how to leap-frog their operation forward (farm practices in Thailand, they say, lag the U.S. by 50 years). The pair found us via Facebook, and reached out ahead of time so we could help them arrange on-farm visits ahead of the conference.
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Lessiter
From the Desk of Mike Lessiter

Showing Off the ‘People’ Side of the Farm Equipment Business

By Mike Lessiter posted on August 1, 2016 | Posted in Best Practices
With Lessiter Media’s 35th anniversary celebration next week (we’re taking our staff and their spouses out for an overnight stay in the city), our team has been working on some special things here to commemorate the milestone. They’ve been chronicling memories, philosophies and visions from that tough start-up by my parents (Frank and Pam) in 1981, and how they got through that daunting first decade during a horrendous ag economy.
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Deere-Hagie News Shows 180-Degree Changes Can Come Quickly

By Mike Lessiter posted on April 1, 2016 | Posted in Manufacturer News
I was out at the Wisconsin Public Service Farm Show when I heard the big news that John Deere had acquired majority ownership of self-propelled sprayer manufacturer Hagie Manufacturing, Clarion, Iowa. Hagie's sprayers, which followed the direct-to-farmer model for most of its 70 years, will, over the next 15 months, be distributed through to Deere’s strong network.
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Precision Specialist Comes to the Rescue on First Day of Planting

Precision Specialist Comes to the Rescue on First Day of Planting

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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