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How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Art's Way's Ward and Marc McConnell

In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Editor Mike Lessiter sits down for a conversation with the leaders of Art’s Way Manufacturing, Ward and Marc McConnell.
January 23, 2018 | Posted in Product Innovations & Introductions, Manufacturer News
In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Editor Mike Lessiter sits down for a conversation with the leaders of Art’s Way Manufacturing, Ward and Marc McConnell.
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From the Desk of Mike Lessiter

Depth Chart, Talent Scouting Report ... How It’s Worked for Us

By Mike Lessiter posted on January 8, 2018 | Posted in Best Practices, Department Management
We launched the “Lessiter Media Depth Chart” at a quarterly employee meeting last year. Put simply, it’s a place to seed the names of individuals who our employees see as sharing our core values and could one day be candidates for job openings. The intent is to identify and document potential talent — and assign someone to get to know them — BEFORE we have the need.
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Worth Another Look: Advice from Past Dealerships of the Year

December 29, 2017 | Posted in Best Practices, Dealer News
In 2009, Farm Equipment editors invited alumni from its Dealership of the Year award winners group to share the best advice they will pass on to their successors. Six top dealers contributed their thoughts and these originally appeared online on Farm Equipment's website. As this series approaches its 10th anniversary, we believe they've stood the test of time and are worth another look — or a first time look — by our dealer readers.
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Farm Equipment Editors Launch New Podcast Series on Ag Equipment’s Entrepreneurs: Mike Lessiter and Kim Schmidt

“How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices
December 27, 2017 | Posted in Product Innovations & Introductions, Manufacturer News
The editors of Farm Equipment are pleased to announce an all-new podcast series officially debuting in January 2018. The “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” podcast features one-on-one interviews with shortline farm equipment manufacturers — in their own voices.
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How We Did It

[Podcast] New Series ... How We Did It: Conversations with Ag Equipment’s Entrepreneurs

In this 10-minute episode of the new Farm Equipment magazine podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Kim Schmidt sits down Mike Lessiter to discuss the inspiration for this new project devoted to honoring the entrepreneurs in farm equipment manufacturing.
December 20, 2017 | Posted in Best Practices
In this 10-minute episode of the new Farm Equipment magazine podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Kim Schmidt sits down Mike Lessiter to discuss the inspiration for this new project devoted to honoring the entrepreneurs in farm equipment manufacturing.
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Lessiter
From the Desk of Mike Lessiter

Not All Customers Are Created Equal

By Mike Lessiter posted on December 11, 2017
Give one up to the competition. That disrupter-type customer is more valuable to have in your competitor’s camp than your own. Let brand X deal with that customer and give up their time, energy and mental strain.
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Traditionalists or Change Agents: What Kind of Farm Customers Do You Want?

By Mike Lessiter posted on November 13, 2017
I was in Houston last week for the annual Joint Convention of the Farm Equipment Manufacturers Assn. and Equipment Marketing & Distribution Assn. The sessions concluded with a panel of 3 farm operators who were brought in to share what their world is like. The farmers candidly answered an array of questions, from right to repair legislation, to what they’re willing do to access equipment not carried by their mainline dealer, to their own investments in farm shops and technicians, and how they approached debt and capital spending.
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Comparing Compensation Programs: Focus on What You Want

AgriVision (John Deere) and Livingston Machinery (AGCO) detail the compensation programs they’ve developed to keep attention on used equipment — and the actions they most want to drive.
By Mike Lessiter posted on October 14, 2017 | Posted in Best Practices, Used Equipment Remarketing, Operations & Finance, Department Management
Used equipment experts agree that there’s no silver bullet when it comes to a compensation plan. There are numerous variables, personalities and ways of doing business and no single program is a panacea. But like most things, as a manager, you get to choose which behaviors you most want to drive, and also the set of challenges that go along with them.
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Precision Specialist Comes to the Rescue on First Day of Planting

Precision Specialist Comes to the Rescue on First Day of Planting

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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