Articles Tagged with ''Intermountain New Holland''

Dealer Panel 2.jpg
Dealer — Shortline Manufacturer Series, Part 2

Dealer Execs on Shortline Equipment’s Place in Their Business, Part 2

Part 2 of this Farm Equipment series provides dealers’ candid views on shortline equipment — their fit, performance & shortcomings in today’s world of dealer sales and support.
Part 2 of this Farm Equipment series provides dealers’ candid views on shortline equipment — their fit, performance & shortcomings in today’s world of dealer sales and support.
Read More
Mike Lessiter with FEMA Board 2025.jpg
Dealer — Shortline Manufacturer Series, Part 1

Dealers Address Shortline Executives on Their Shortfalls, Opportunities

Part 1 of a Dealer/Manufacturer Series: The Farm Equipment Manufacturer’s Assn.’s Dealer Relations Committee assembled a panel of dealer execs to share their expectations of independent manufacturers at the 2025 Convention in Las Vegas.
The Farm Equipment Manufacturer’s Assn.’s Dealer Relations Committee assembled a panel of dealer execs to share their expectations of independent manufacturers at the 2025 Convention in Las Vegas.
Read More

Online Extras: June 2024 Issue

Web-exclusive content for this issue includes:

  • Intermountain New Holland Color Conversion Episode
  • How to Sell: Minimum Tillage, Maximum Payback
  • Leadership Lessons: How to Engage a Disengaged Employee
  • Used Equipment Remarketing Roadmaps Podcast
  • Farm Equipment’s Best of the Web

Read More
Lead image.jpg
Color Conversion Series

Swather Leads to a ‘Full Fleet’ Conquest, Additional Sales

Locked out of an influential custom cutter for years, this New Holland dealer created $1 million in repeatable sales by converting one influential, but demanding, custom harvester
Up until 3 years ago Rock Bottom Custom (RBC) LLC was not spending a dime in the dealership’s wholegoods, parts or service business. Its swather fleet was 100% Massey Ferguson.
Read More
Lead image.jpg

To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


Read More

Top Articles

Current Issue

FE_June_2026_BookWithPages_Curl_art.png

Farm Equipment

Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings