Home / digital marketing

Articles Tagged with ''digital marketing''

Eric Shanfelt

How to Effectively Use Digital Marketing for Ag Equipment Dealers

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
By Sierra Wolff posted on September 24, 2018 | Posted in Best Practices, Dealership Marketing
Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
Read More
1147-DMS_JL_2018.jpg

Good Data Takes Digital Marketing Further for Farm Equipment Dealerships

Dealerships need to be strategic with their marketing plan – sending the right message to the right people at the right time – knowing your data drives that process
By Jen Bradley posted on September 14, 2018 | Posted in Dealership Marketing
“Data is the currency of the internet,” says Tim Whitley, CEO of Team SI, a full-service marketing firm headquartered in Little Rock, Ark. “The smartphone to the person right or left of you is being served different ads all the time. No person’s ads are identical to their neighbor’s and data is leading that charge.”
Read More
business-374
U.S. Farm Equipment Dealership Marketing Expenditures Survey: 2018

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
By Alex Zank posted on August 30, 2018 | Posted in Data & Forecasts, Operations & Finance, Dealership Marketing
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
Read More
Kelsey Keegan

10 Steps to Building Your Dealership's Marketing Strategy

By Kelsey Keegan posted on May 18, 2018 | Posted in Dealership Marketing
Now more than ever, it’s become imperative that dealerships have a strategic digital marketing plan in place. What used to be a walk-in and immediate face-time with a potential client to get to know your business and products has quickly changed to online research and clicking through your “virtual dealership” to get a sense of whether a customer wants to do business with you.
Read More
DMS18 Logo wTheme
2018 Dealership Minds Summit Conference Speaker

Proving Your Marketing ROI

Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
May 5, 2018 | Posted in Dealership Marketing
Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
Read More
DMS18 Logo wTheme
2018 Dealership Minds Summit Conference Speaker

Taking Your Marketing into Your Own Hands

Expert panel of dealers to discuss improving results for a fraction of the price
May 2, 2018 | Posted in Dealership Marketing
Backed by the theme “Intelligence Driven Marketing” the 2018 Dealership Minds Summit in Iowa City, July 24-25, welcomes three of the best minds in the business, Doug Vahrenberg, Owner of Vahrenberg Implement, Ben Garton, Chief Marketing Officer of Garton Tractor, and Lee Parish, Owner of Parish Tractor.
Read More
DMS18 Logo wTheme
2018 Dealership Minds Summit Conference Speaker

Strategically Influencing Your Customers and Prospects

“Digital Innovator and Opportunist” Tim Whitley, President and Co-Founder of Team SI, scheduled to present his discussion on digital marketing and its effects on future technology at the 2018 Dealership Minds Summit
April 21, 2018 | Posted in Dealership Marketing
President and Co-founder of Team SI, Tim Whitley, set to discuss how to properly utilize mobile applications to increase client rosters and modernize the company’s brand in a highly interactive Digital Marketing session at the 2018 Dealership Minds Summit.
Read More
DMS18 Logo wTheme
2018 Dealership Minds Summit Conference Speaker

Using Content Marketing to Target Customer Interactions

Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.”
April 12, 2018 | Posted in Dealership Marketing
Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.”
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Farm Equipment Videos

Analysts Comment on CNHI CEO's Departure

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
View More
Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

Machinery-Scope-Finance-Scope.png

Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
View More