Farm Equipment has announced the addition of Tyler Musson, Director of Marketing for Washington Tractor, to the speaker lineup for the 2018 Dealership Minds Summit to be held July 24-25 in Iowa City, Iowa. During his session, “Proving Your Marketing ROI,” Musson will outline how Washington Tractor, a John Deere dealership group with 12-stores throughout the state of Washington, has overhauled its marketing strategy to be data driven, automated and programmatic, which has enabled the dealership to achieve $165 million in revenue in 2017. He’ll also detail how the dealership has leveraged the power of data to increase its consumer products business by 300%, including the proven formula he uses to prove marketing’s ROI.
Discussing how a precise, unique and strategic marketing message is more critical than ever for ensuring a lasting and meaningful impression on customers, Musson says, “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else.”
In a video interview posted to the Dealership Minds Summit website, Musson discusses his presentation with fellow 2018 Summit presenter and host of the popular Ask Tractor Mike Youtube channel, Mike Wiles.
To learn more about Musson's session and other sessions that will be featured during this 2-day networking and idea-sharing Summit, visit DealershipMindsSummit.com.
Limited seats are available and reservations are now open. A discounted registration rate of $499 is available through 6-18-18, offering a $40 discount off the full rate of $539. Registration can be made online or by calling (262) 432-0388 between 8:00 a.m. and 4:30 p.m., Monday-Friday.
Sponsors of the 2018 Summit include A&I Products, Ag Direct, BigIron Auctions, CLAAS, Fastline Media Group, HBS Systems, Iron Solutions, Machinery Scope, Montag Manufacturing, Team SI, Western Equipment Dealers Association (WEDA), Yanmar, Topcon Agriculture and Yetter Mfg.