Items Tagged with 'Tyler Musson'

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2018 Dealership Minds Summit Conference Speaker

Proving Your Marketing ROI

Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
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2018 Dealership Minds Summit Conference Speaker

Using Content Marketing to Target Customer Interactions

Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.”
Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.”
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Dealership Minds Summit Updates

Tyler Musson of Washington Tractor to Present at the 2018 Dealership Minds Summit

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.


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Washington Tractor Behind the Scenes

Create Brand Identity Through Storytelling

Recognizing emerging trends in consumer habits, Washington Tractor has supplemented traditional marketing with videos to reinforce the dealership’s brand.
Customers are getting hit with advertising messages from every angle — TV, radio, print, social media and even in their email. “People are being absolutely inundated with messaging. So you’ve got to be able to break through with something else,” says Tyler Musson, corporate marketing manager for Washington Tractor, a 12-store John Deere dealership in Washington state.
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